Customer Lifecycle Senior Manager Localisation (f/m/d)

We are seeking a Customer Lifecycle Senior Manager to join Blacklane's Retention team. The ideal candidate will be customer-centric and data-driven, with experience in successful implementation of cross-channel strategies and campaigns. They will be responsible for localising global retention projects, ideating, implementing, and optimising customer lifecycles and campaigns, and collaborating with the Customer Lifecycle Technology Manager to enhance automation and leverage data points. The successful candidate will have advanced experience using marketing automation technology and will be a natural collaborator with excellent communication skills in English.

• Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs.
• Ideate, brief, implement and optimise customer lifecycles and campaigns to activate, engage and reactivate Blacklane customers (B2C and B2B) and Partners, using local data-driven learnings and customer insights.
• Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards).
• Create effective synergies between global and local lifecycles to achieve standardisation and local relevance using the latest functionalities provided by Braze.
• Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data.
• Closely collaborate with the Customer Lifecycle Technology Manager to enhance automation and leverage data points.
• Closely collaborate with the local teams to understand customer needs and business priorities.

• Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs.
• Ideate, brief, implement and optimise customer lifecycles and campaigns to activate, engage and reactivate Blacklane customers (B2C and B2B) and Partners, using local data-driven learnings and customer insights.
• Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards).
• Create effective synergies between global and local lifecycles to achieve standardisation and local relevance using the latest functionalities provided by Braze.
• Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data.
• Closely collaborate with the Customer Lifecycle Technology Manager to enhance automation and leverage data points.
• Closely collaborate with the local teams to understand customer needs and business priorities.
• Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns.
• You have advanced experience using marketing automation technology (Braze) and you master HTML when needed.
• You have advanced Project Management skills.
• You have experience localising retention initiatives and creating synergies across markets and regions.
• You have a genuine interest in the premium and in the travel / mobility industries.
• You are a strategic thinker and are willing to consider new ideas and approaches.
• You learn fast, have a proactive attitude and are a natural collaborator.
• You have excellent communication skills in English.