Customer Lifecycle Senior Manager Localisation (f/m/d)

We are seeking a customer-centric and data-driven Customer Lifecycle Senior Manager to join our Retention team at Blacklane. This role offers the opportunity to enhance the customer and partner journey by implementing cross-channel retention strategies. The ideal candidate is passionate about customer satisfaction, proficient in data analysis and automation, and has a genuine interest in the premium and travel/mobility industries. This is a unique chance to make a significant impact and contribute to the success of our company.

Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs.

Ideate, brief, implement and optimise customer lifecycles and campaigns to activate, engage and reactivate Blacklane customers (B2C and B2B) and Partners, using local data-driven learnings and customer insights.

Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards).

Create effective synergies between global and local lifecycles to achieve standardisation and local relevance using the latest functionalities provided by Braze.

Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data.

Closely collaborate with the Customer Lifecycle Technology Manager to enhance automation and leverage data points.

Closely collaborate with the local teams to understand customer needs and business priorities.

Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns.

You have advanced experience using marketing automation technology (Braze) and you master HTML when needed.

You have advanced Project Management skills.

You have experience localising retention initiatives and creating synergies across markets and regions.

You have a genuine interest in the premium and in the travel / mobility industries.

You are a strategic thinker and are willing to consider new ideas and approaches.

You learn fast, have a proactive attitude and are a natural collaborator.

You have excellent communication skills in English.

• Customer-centric and data-driven approach
• Track record in successful implementation of cross-channel strategies and campaigns
• Advanced experience using marketing automation technology (Braze)
• Proficiency in HTML
• Advanced Project Management skills
• Experience localizing retention initiatives and creating synergies across markets and regions
• Genuine interest in the premium and travel/mobility industries
• Strategic thinker and open to new ideas and approaches
• Fast learner with a proactive attitude
• Excellent communication skills in English

• Continuous Learning: Personal development plan and internal learning communities for career progression.
• Flexible Working: Flexible working hours and home office days.
• Team Socials: Regular team social events to foster collaboration.
• Employee Stock Options Plan: All employees receive 'ESOP' options.
• Fair Remuneration: Salary levels matched to local costs of living.
• Sustainability: Commitment to carbon offset scheme and electric vehicles.
• Equal Opportunity: Inclusive and diverse work environment.
• Blacklane Cares day: 8 hours of paid leave per year for volunteering initiatives or community outreach projects.