Customer Lifecycle Senior Manager B2C (f/m/d)
BLACKLANE
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Posted:
June 3, 2023
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Onsite
About the position
We are seeking a customer-centric and data-driven Customer Lifecycle Senior Manager to join our Retention team at Blacklane. In this role, you will have the opportunity to enhance the customer journey for our B2C customers by implementing cross-channel retention strategies. If you are passionate about customer satisfaction, data analysis, and the premium and travel/mobility industries, this is an excellent opportunity to make a significant impact.
Responsibilities
- Manage strategic retention projects, such as the Blacklane Rewards Program
- Implement cross-channel communication using marketing automation technology (Braze) to drive growth
- Identify customer problems, ideate, design, and conduct experiments to optimize conversion rates
- Analyze data, gather insights for campaign and lifecycles implementation, and present stories out of data
- Collaborate with the Customer Lifecycle Technology Manager to enhance automation and leverage data points
- Have advanced Project Management skills
- Launch or lead rewards, referral programs, or subscription models to increase LTV long term
- Implement cross-channel strategies and campaigns with a customer-centric and data-driven approach
- Use marketing automation technology (Braze or similar) and master HTML if needed
- Conduct analysis independently and tell stories out of data through visualizations
- Have good technical understanding and feel comfortable briefing tech team
- Have a genuine interest in the premium and the travel/mobility industries
- Have excellent communication skills in English
Requirements
- Advanced Project Management skills
- Experience launching or leading rewards, referral programs, or subscription models that increase LTV long term
- Customer-centric and data-driven approach
- Track record of successful implementation of cross-channel strategies and campaigns
- Advanced experience using marketing automation technology (Braze or similar)
- Proficiency in HTML
- Experience running experiments to improve conversion rates
- Ability to conduct independent analysis and present data through visualizations
- Good technical understanding and ability to communicate with tech teams
- Genuine interest in the premium and travel/mobility industries
- Advantageous to have previous experience working for a marketplace
- Excellent communication skills in English
Benefits
- Continuous Learning: Personal development plan and active role in internal learning communities
- Flexible Working: Flexible working hours and home office days
- Become Part of the Crew: Regular team socials and collaboration with diverse team members
- Employee Stock Options Plan: Virtual stock options for all employees
- Fair Remuneration: Salary levels matched to local costs of living
- Sustainability: Commitment to global carbon offset scheme and electric vehicles
- Equal Opportunity: Inclusive and diverse work environment
- Blacklane Cares day: 8 hours of paid leave per year for volunteering initiatives or community outreach projects
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BLACKLANE
Blacklane is a global chauffeur service that offers safety, sustainability, and stress-free travel.
Company Overview
Blacklane is a global chauffeur service that offers safety, sustainability, and stress-free travel.
Benefits
- Continuous Learning: Personal development plan and participation in internal learning communities
- Flexible Working: Hybrid working model with a mix of in-office and work from home days
- Become Part of the Crew: Regular team socials and collaboration with a diverse team of over 350 people from 70 nations
- Employee Stock Options Plan: Virtual stock options for all employees
- Fair Remuneration: Banded salary levels matched to local costs of living
- Sustainability: Commitment to carbon offsetting and increasing electric vehicle usage
- Equal Opportunity: Inclusive and diverse work environment, with consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
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