Creative Copywriter (Growth)

We are seeking a Creative Copywriter (Growth) to join our in-house growth creative team at Cleo. In this role, you will be responsible for creating new and innovative ad concepts, crafting compelling copy that reflects Cleo's unique tone of voice, and developing creative channel strategies to optimize ad performance. We are looking for someone who can make data-driven decisions, has a strong understanding of the U.S. consumer and market, and has a portfolio that showcases their skills. In return, we offer a competitive compensation package, the opportunity to work at a fast-growing tech startup, and a clear progression plan for professional growth.

• Create new and innovative ad concepts that drive conversions
• Craft headlines, descriptions, and calls-to-actions that reflect Cleo's unique tone of voice and drive conversions
• Research trends, competitors, audiences, etc. and present learnings to the team
• Develop creative channel strategies and testing plans to optimize ad performance
• Collaborate with paid social media managers to analyze ad performance, refine briefs, channel strategies, and testing plans
• Work closely with the compliance team
• Get people to click
• Identify and fix bad copy
• Stay updated on U.S. consumer and market trends
• Make data-driven decisions quickly
• Have a portfolio that demonstrates the above skills

• Create new and innovative ad concepts
• Craft headlines, descriptions, and calls-to-actions
• Research trends, competitors, audiences, etc.
• Develop creative channel strategies and testing plans
• Collaborate with paid social media managers
• Become best friends with the compliance team
• Know how to get people to click
• Spot and fix bad copy
• Familiar with TikTok and U.S. consumer and market
• Make data-driven decisions
• Have a portfolio showcasing relevant skills and experience

• Competitive compensation package (base + equity) with biannual performance reviews
• Opportunity to work at one of the fastest-growing tech startups
• Clear progression plan with support for personal growth
• Flexibility in work-life balance
• Option to work remotely or in the office
• 25 days annual leave plus public holidays
• 6% employer-matched pension in the UK
• Performance reviews every 6 months with generous pay increases for high performers
• Discretionary cash bonuses for high-growth team members
• Equity top-ups for team members getting promoted
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• OpenAI subscription paid for by the company
• Online mental health support via Spill
• Additional benefits available (not specified)