Asst./Assoc. Copywriter, Creative Marketing - A&F Co. (Remote)

Abercrombie & Fitch Co.•Columbus, OH

11d•Remote

About The Position

The Assistant or Associate Copywriter on the Abercrombie Kids team develops creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The role calls for concise, audience-appropriate narratives that reflect the brand’s effortless, elevated fashion positioning. The copywriter works closely with design, strategy, merchandising, and seasonal teams to incorporate customer insights, accurately reflect product priorities, communicate brand and product differentiators, and ensure campaign messaging is carried through consistently. The role also involves balancing editorial, technical product, promotional, and navigational copy; writing longer-form scripts; helping create product names and collection language; monitoring fashion trends and competitors; and revising copy in response to leadership feedback, product changes, trends, and performance. The successful candidate is curious, optimistic, collaborative, detail-oriented, and able to work independently in a fast-paced environment. The position is remote, with work-from-anywhere days and weeks described in the benefits information.

Requirements

Near-perfect editing and grammar skills; ability to write succinct, clever, on-brand copy with a clear point of view and recognizable voice.
Bachelor’s degree, preferably in English, Creative Writing, Advertising/Copywriting, or a related field, or related experience.
Basic knowledge of marketing principles.
Strong passion for fashion and working knowledge of retail and product terminology.
At least 1 year of copywriting experience, preferably in retail.
Portfolio showcasing creative writing, technical ability, attention to detail, and grammar proficiency, including relevant work samples.
Strong written and verbal communication skills and exceptional editing skills.
Ability to work autonomously with strong time-management skills.
Ability to multitask and meet tight deadlines in a fast-paced, changing environment.
Willingness to accept constructive criticism and act on it quickly in collaborative environments.
Ongoing interest in fashion and familiarity with the company’s brand and competitors.
Working knowledge of Microsoft Office, Excel, and Teams.

Nice To Haves

Experience with Mural, AirTable, and Figma.
Copywriting experience in retail.

Responsibilities

Write weekly marketing emails for Abercrombie Kids and baby/toddler.
Create consistent editorial copy and incorporate the brand voice across touchpoints.
Balance editorial copy with technical product copy, promotional language, and navigational copy.
Work with the seasonal team to ensure follow-through from campaign messaging.
Maintain communication with the weekly team to ensure quality and consistency.
Ensure product claims in copy are legally compliant and meet customer expectations.
Write longer-form scripts for podcasts, paid media, and video platforms.
Help create distinctive product names for kids OPM (on-product marketing).
Write editorial or romanticized language to define collections and key items on-product.
Monitor fashion trends, language, competitor sites, and competitor emails.
Edit copy in response to leadership feedback, product changes, trends, and performance.
Conduct and share competitive research to inform future copy.
Participate in team collaborations to strengthen team culture, share knowledge, and serve as the email marketing subject matter expert.

Benefits

Incentive bonus program.
401(k) savings plan with company match.
Annual companywide review process.
Flexible spending accounts.
Medical, dental, and vision insurance.
Life and disability insurance.
Associate assistance program.
Paid parental and adoption leave.
Fertility and adoption benefits through Carrot.
Access to the Headspace mental health and wellness app.
Paid caregiver leave.
Mobile stipend.
Paid time off and one paid volunteer day per year.
Work-from-anywhere days on Mondays and Fridays for most roles, plus six work-from-anywhere weeks per year.
Seven associate wellness half days per year.
Onsite fitness center.
Merchandise discount on all company brands.
Career advancement opportunities and promotion from within.
Access to Associate Resource Groups.