Asst./Assoc. Copywriter, Creative Marketing - A&F Co. (Remote)

Abercrombie & Fitch•Columbus, OH

10d•Remote

About The Position

The Assistant or Associate Copywriter on the Abercrombie Kids team develops creative marketing concepts and copy for weekly emails, site content, paid media, and podcast scripts. The role calls for concise, compelling narratives that convey the brand’s effortless, elevated fashion positioning and resonate with the intended audience. The copywriter works closely with design, strategy, merchandising, and seasonal teams to use customer insights, reflect product priorities accurately, and communicate brand and product differentiators. The position creates and edits editorial, technical product, promotional, and navigational copy across customer touchpoints. It also includes longer-form scripts, product naming, collection and key-item descriptions, competitive research, and email-marketing collaboration. The copywriter keeps up with fashion trends and industry language, responds to leadership feedback and changing product or performance needs, and ensures copy complies with legal requirements and meets customer expectations. The ideal candidate is curious, optimistic, highly collaborative, and self-directed, with a strong interest in fashion and the company’s brands. Exceptional writing, editing, grammar, organization, and time-management skills are essential, as is the ability to work autonomously, manage multiple priorities, meet tight deadlines, and act quickly on constructive feedback. The role is listed as remote; the description also notes work-from-anywhere arrangements for most roles, including Mondays and Fridays and six work-from-anywhere weeks per year.

Requirements

Bachelor’s degree, preferably in English, Creative Writing, Advertising/Copywriting, or a related field, or related experience.
Basic knowledge of marketing principles.
At least 1 year of copywriting experience, preferably in retail.
Near-perfect editing and grammar skills, with the ability to write concise, clever, on-brand copy with a clear point of view and recognizable voice.
Strong written and verbal communication and exceptional editing skills.
A portfolio showing creative writing, technical ability, attention to detail, and grammar proficiency; include relevant work samples.
Strong interest in fashion and working knowledge of retail and product terminology.
Ability to work autonomously with strong time-management skills.
Ability to multitask and meet tight deadlines in a fast-paced, changing environment.
Openness to constructive criticism and ability to act on it quickly.
Ongoing interest in fashion and familiarity with the company’s brands and competitors.
Working knowledge of Microsoft Office, Excel, and Teams.

Nice To Haves

Experience in retail copywriting.
Experience with Mural, AirTable, and Figma.
Bachelor’s degree in English, Creative Writing, Advertising/Copywriting, or a related field (when the candidate is qualifying through related experience instead).

Responsibilities

Write weekly marketing emails for Abercrombie Kids and baby/toddler.
Create consistent editorial copy and maintain brand voice across touchpoints.
Balance editorial copy with technical product, promotional, and navigational language.
Work with the seasonal team to ensure campaign messaging is carried through.
Communicate regularly with the weekly team to maintain copy quality and consistency.
Ensure product claims comply with legal requirements and meet customer expectations.
Write longer-form scripts for podcasts, paid media, and video platforms.
Help create distinctive product names for kids’ on-product marketing.
Write editorial and evocative language defining collections and key items on-product.
Monitor fashion trends, industry language, and competitor sites and emails.
Edit copy in response to leadership feedback, product changes, trends, and performance.
Conduct and share competitive research to inform future copy.
Collaborate with the team to strengthen team culture, share knowledge, and serve as an email-marketing subject matter expert.

Benefits

Incentive bonus program.
401(k) savings plan with company match.
Annual companywide review process.
Flexible spending accounts.
Medical, dental, and vision insurance.
Life and disability insurance.
Associate assistance program.
Paid parental and adoption leave.
Fertility and adoption benefits through Carrot.
Access to the Headspace mental health and wellness app.
Paid caregiver leave.
Mobile stipend.
Paid time off and one paid volunteer day per year.
Work-from-anywhere days and six work-from-anywhere weeks per year for most roles.
Seven associate wellness half days per year.
Onsite fitness center.
Merchandise discount on all company brands.
Career advancement opportunities and promotion from within.
Access to Associate Resource Groups.