Creative Lead - Copywriter

SAMY • Miami, FL

2d • Hybrid

About The Position

SAMY is seeking a Senior Creative Copywriter to turn strategic insights into original campaign ideas and deliver compelling digital and social work for U.S. audiences. The role combines conceptual thinking, strong writing, and cultural fluency with ownership of projects from brief through delivery. The copywriter will work closely with Creative, Strategy, Account, Art Direction, and Video teams, and will take part in client-facing presentations, follow-up meetings, and pitches. The position also contributes to overall creative quality and provides guidance to junior creatives.

Requirements

• At least 6 years of copywriting experience in creative, advertising, or digital agencies.
• Proven experience developing digital campaigns and social content for the U.S. market.
• A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
• Excellent written and spoken English, including the ability to write culturally relevant copy and present confidently to U.S. clients.
• Strong understanding of social platforms, pop culture, creator ecosystems, and digital storytelling.
• Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.
• Experience mentoring junior creatives and collaborating across disciplines.

Responsibilities

• Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
• Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
• Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, and other platforms, with strong hooks, pacing, and storytelling.
• Develop and maintain brand tone of voice across campaigns and always-on content.
• Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
• Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
• Give constructive feedback to junior creatives and peers, and review work and decks for clarity, craft, and consistency.
• Manage creative deliverables with autonomy, attention to detail, and reliable follow-through.

Benefits

• Flexible schedule and hybrid work.
• Opportunity to work up to 3 weeks a year from any SAMY office around the world.
• A day off for your birthday.
• Company holidays on December 24th and 31st.
• Global mobility opportunities.
• Mentorship.
• Parenthood support.
• Transparent, performance-driven compensation framework.
• Referral program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed