Creative Copywriter

University of Missouri Health Care • Columbia, MO

8d • $52,666 - $83,179 • Hybrid

About The Position

MU Health Care is seeking a creative copywriter to develop clear, engaging content that translates complex health care topics for varied audiences. The role calls for a strategic, detail-oriented writer who can manage multiple projects in a collaborative, fast-paced environment, meet deadlines, incorporate feedback, and apply brand guidance consistently. The successful candidate will develop and execute multichannel marketing campaigns from concept to completion, producing content for print and digital advertising and adapting messaging to audiences and stages of the customer experience. The position is part of the Planning & Marketing department and has a hybrid work arrangement at Falling Leaf, 3100 Falling Leaf Court, Columbia, Missouri. The stated schedule is Monday through Friday, 8 a.m. to 5 p.m., with evenings and weekends as required.

MU Health Care is an academic health system serving mid-Missouri, with seven hospitals, including the region’s only Level 1 Trauma Center and Children’s Hospital, and more than 90 specialty clinics. The organization describes its culture as collaborative and mission-driven, focused on saving and improving lives, innovation, and serving the community.

The position requires a bachelor’s degree in a related field and three years of relevant experience. Experience in health care, hospitality, or service sectors is preferred. The base pay range is $52,665.60–$83,179.20 per year, based on experience.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business, health care administration, or a related field.
• Three years of experience in marketing, public relations, communications, journalism, or a related field.
• Exceptional writing skills and the ability to communicate complex health care topics clearly to different audiences.
• Experience developing and executing multichannel marketing campaigns and producing content for print and digital advertising platforms.
• Ability to create email journeys and adapt messaging for different audiences and stages of the customer experience.
• Strong attention to detail, ability to incorporate feedback quickly, and ability to apply edits and brand guidance to future projects with minimal revisions.
• Understanding of brand voice and strong project management skills.
• Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.

Nice To Haves

• Experience in health care, hospitality, or service sectors.
• Additional license or certification requirements as determined by the hiring department.

Responsibilities

• Write, edit, and develop content for multichannel marketing campaigns, including landing pages, emails, digital and print ads, video scripts, social media, brochures, and direct mail.
• Create marketing and advertising copy with attention-grabbing headlines, audience-relevant content, and clear, compelling calls to action.
• Translate complex health care information into simple messages and adapt content for print and digital channels.
• Ensure tone and style are consistent with brand standards and brand voice across media.
• Collaborate with marketing strategists, designers, and communicators across departments to recommend and develop content strategies that build engagement and drive conversion.
• Use market and consumer research, industry trends, subject matter experts, and industry terminology to inform messaging and writing accuracy.
• Interview physicians, health care administrators, and patients for custom-written health and wellness articles.
• Manage projects from start to finish, including outlines, drafting, and interviews with subject matter experts, while maintaining deadlines.
• Perform unit- or department-specific duties as outlined in department documents.

Benefits

• Health, vision, and dental insurance coverage starting day one.
• Generous paid leave and paid time off, including nine holidays.
• Multiple retirement options, including 100% matching up to 8% and full vesting in three years.
• Tuition assistance for employees (75%) and immediate family members (50%).
• Discounts on cell phone plans, rental cars, gyms, hotels, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level