Creative Lead - Copywriter
About The Position
SAMY is seeking a senior creative copywriter to turn strategic insights into original campaign ideas and develop compelling digital and social work for U.S. audiences. The role combines conceptual thinking, excellent writing, cultural fluency, and ownership of projects from brief through delivery. The copywriter works closely with Creative, Strategy, Account, Art Direction, and Video teams, presents creative ideas and decks to clients, participates in follow-up meetings and pitches, and contributes to creative quality by guiding junior creatives. The role calls for someone who can develop campaign platforms, write for different brands and channels, and create platform-native storytelling for social media. SAMY describes its culture as collaborative, ambitious, inclusive, and focused on ownership, craft, growth, and challenging what is possible.
Requirements
- At least 6 years of copywriting experience in creative, advertising, or digital agencies.
- Proven experience developing digital campaigns and social content for the U.S. market.
- A strong portfolio showing conceptual campaigns, excellent writing, and a range of tones, formats, and channels.
- Excellent written and spoken English, including the ability to write culturally relevant copy and present confidently to U.S. clients.
- Strong understanding of social platforms, pop culture, creator ecosystems, and digital storytelling.
- Ability to translate strategy into actionable ideas and deliver high-quality work with limited day-to-day direction.
- Experience mentoring junior creatives and collaborating across disciplines.
Responsibilities
- Develop original creative concepts and campaign platforms grounded in brand strategy and audience insights.
- Write and refine headlines, scripts, campaign copy, and social content, adapting tone and style across brands, channels, and audiences.
- Create platform-native ideas and scripts for TikTok, Instagram Reels, YouTube, and other platforms, using strong hooks, pacing, and storytelling.
- Develop and maintain brand tone of voice across campaigns and always-on content.
- Collaborate with art directors, designers, video editors, and strategists to take ideas through final execution.
- Present creative work and rationale clearly and persuasively to clients and internal stakeholders.
- Give constructive feedback to junior creatives and peers, and review work and decks for clarity, craft, and consistency.
- Manage creative deliverables with autonomy, attention to detail, and reliable follow-through.
Benefits
- Flexible schedule and hybrid work.
- Opportunity to work up to 3 weeks a year from any SAMY office around the world.
- Birthday day off.
- Company holidays on December 24th and 31st.
- Global mobility opportunities.
- Mentorship.
- Parenthood support.
- Transparent, performance-driven compensation framework that rewards impact and supports growth.
- Referral program.
- Collaborative, social culture.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
