Associate Creative Strategist / Copywriter

dentsu • New York, NY

1d • $66,300 - $75,000 • Hybrid

About The Position

MKTG Sports + Entertainment is seeking an Associate Creative Strategist / Copywriter to develop strategically grounded creative concepts and compelling copy for brands across sports and entertainment. The role supports creative strategy through audience insights, cultural relevance, and client objectives, and contributes to campaigns, sponsorship activations, brand experiences, and presentations. The successful candidate is a curious, proactive, collaborative, and detail-oriented creative who can thrive in a fast-paced agency environment and manage multiple projects and deadlines.

MKTG S+E is a global agency focused on using sports and entertainment to connect properties, fans, and brands. It is part of the dentsu Sports International network. Dentsu combines flexible work arrangements with in-person collaboration. Employees within commuting distance of a hub office—currently Chicago, Metro Detroit, Los Angeles, and New York City—are expected to work in the office three days per week, except Los Angeles employees, who are expected to work in the office two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs, and employees may need to attend an office to meet company or client needs.

The annual salary range is $66,300–$75,000. Placement within the range depends on factors including relevant experience, knowledge, and skills. The position is full-time and permanent. Dentsu describes its culture as centered on collaboration, community, inspiring change, pursuing excellence, and celebrating bravery, and states that it supports inclusion and equal employment opportunities.

Requirements

• 2–4 years of experience in copywriting, creative strategy, advertising, or a related creative discipline.
• A portfolio demonstrating strong conceptual thinking, writing ability, and creative ideas; work showing the thinking behind the creative is encouraged.
• Strong copywriting and storytelling skills across multiple formats.
• Ability to translate research, audience insights, and client briefs into clear, compelling creative concepts.
• Excellent verbal and written communication skills, including the ability to articulate and present creative thinking.
• Strong organizational and time-management skills, including the ability to manage competing priorities and meet deadlines.
• Ability to receive constructive feedback, iterate on creative work, and collaborate across teams.
• Genuine passion for advertising, creativity, and culture.
• Proactive, resourceful, adaptable, collaborative, detail-oriented, strategically minded, culturally curious, and able to thrive in a fast-paced agency environment.

Nice To Haves

• Interest in sports and entertainment.

Responsibilities

• Concept and develop innovative, strategically grounded campaign ideas, sponsorship activations, and brand experiences across sports and entertainment.
• Write headlines, taglines, campaign narratives, manifestos, and other creative copy that brings brand ideas to life.
• Support the development of creative narratives, strategic territories, and campaign platforms grounded in audience insights, cultural relevance, and client objectives.
• Identify audience tensions, cultural truths, fan behaviors, and marketplace opportunities that can inform creative ideas.
• Research and synthesize consumer behavior, cultural trends, competitive activity, and emerging opportunities into trend reports and actionable creative insights.
• Contribute original ideas in team brainstorms and collaborate with Creative Directors, Designers, Strategists, and other agency partners to develop and refine concepts.
• Help create creative presentations and pitch materials that articulate the insight, idea, and rationale behind the work.
• Support new business opportunities through research, creative concepting, strategic storytelling, and pitch development.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Flexible working arrangements and schedules that promote work/life balance
• Progressive parental and caregiver programs
• Opportunities to give back to the community through global social responsibility efforts

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed