Content Product Marketing Manager

Fulcrum • Minneapolis, MN

2d • $80,000 - $125,000 • Remote

About The Position

This role sits at the intersection of content marketing and product marketing. We have deep customer knowledge, strong product expertise, and a growing library of stories worth telling. Your job is to package that knowledge, bring it to life, and get it in front of the customers who need to hear it.

You'll:
Work with customers and internal subject matter experts to surface stories worth telling
Drive product launches with content, messaging, visuals, and positioning
Produce and edit video content for social media, product launches, customer stories, and campaigns
Plan, edit, and publish podcast episodes end to end
Build landing pages, web content, and digital experiences that bring leads into the pipeline
Organize and maintain Fulcrum's content library so assets are findable and reusable
Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution
Continuously test new formats, channels, and creative approaches
Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding of the customer

Requirements

• Good taste and strong creative instincts
• Know the difference between content that's good enough and content that's genuinely great
• Can take complex, technical concepts and turn them into clear, compelling stories
• Work autonomously, manage multiple projects at once, and don’t require constant direction to move fast
• Energized by execution, love shipping work fast, and creating momentum
• Curious and constantly experimenting, especially with AI tools that help you work smarter and faster
• Comfortable talking to customers, interviewing them, asking thoughtful questions, and pulling out insights
• Enjoy collaborating with people across different functions and personalities
• Open to feedback and constantly looking to improve your craft
• 3-7 years of experience in this type of role

Responsibilities

• Work with customers and internal subject matter experts to surface stories worth telling
• Drive product launches with content, messaging, visuals, and positioning
• Produce and edit video content for social media, product launches, customer stories, and campaigns
• Plan, edit, and publish podcast episodes end to end
• Build landing pages, web content, and digital experiences that bring leads into the pipeline
• Organize and maintain Fulcrum's content library so assets are findable and reusable
• Leverage AI tools to optimize the way you work with content creation, editing, production, research, and distribution
• Continuously test new formats, channels, and creative approaches
• Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
• Travel onsite to meet, interview, and watch how customers operate to gain a deeper understanding of the customer

Benefits

• Equity
• 401(k) matching after 90 days - immediate vesting
• Health, dental, and vision benefits
• Wellbeing benefits and perks
• Unlimited vacation policy with minimum required vacation days
• Cell phone & internet plan coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed