Content Marketing Manager (Brand & Creative)

Column Software

17d • $80,000 - $100,000 • Remote

About The Position

The Content Marketing Manager (Brand & Creative) will build Column’s content engine with a focus on brand and creative, shaping how Column looks, sounds, and appears across its website, email, social channels, reports, sales collateral, and events. The role turns Column’s expertise, customer stories, and national public notice developments into polished visual, video, and written content that establishes Column as an expert on and advocate for public information, access to it, and public notice.

This is a content marketing role with design and visual storytelling at its core. The manager will serve as a content marketer and visual and brand steward on the marketing team, creating graphics, one-pagers, reports, presentations, email and web assets, and short-form video. The role works with marketing, product, Customer Success, and Services to ensure creative reflects what is happening in the field.

The successful candidate will bring strong brand instincts, enjoy writing in their own voice, and care about brand voice as much as brand appearance. Column’s voice is strong, professional, mature, and trustworthy, and its visuals should match. The position is remote and U.S.-based, and is full-time.

Requirements

• At least 5 years of experience in content marketing, brand or marketing design, creative, or a related field.
• A portfolio demonstrating strong visual design across formats such as social media, one-pagers, reports, presentations, email, and web.
• Proficiency in Figma, Adobe Creative Suite, Canva, or similar tools.
• Video editing experience using Premiere, CapCut, Descript, After Effects, or similar tools.
• Strong writing skills and genuine enjoyment of writing in one’s own voice; writing samples are welcome.
• Strong project management skills, including managing multiple stakeholders and competing deadlines.
• Strong brand instincts and visual taste, with the ability to explain design decisions and maintain high standards for craft, typography, layout, and consistency.
• Ability to write clearly and with personality and make complex, legal, or regulatory topics clear and credible.
• Ability to build templates and brand guidelines that help the company produce on-brand work efficiently.
• Organized, reliable, curious, and collaborative, with an interest in government, law, local media, and access to information, and comfort interviewing customers, CSMs, and leadership.

Nice To Haves

• Motion graphics or animation experience.
• Experience building or maintaining brand guidelines and design systems.
• Experience with lifecycle marketing platforms such as Customer.io and website tools such as Framer.
• Experience with B2B SEO, A/B-tested email campaigns, or landing page optimization.
• Photography or on-camera interview experience.
• Familiarity with government technology, legal technology, local media, public notice, or another regulated industry.

Responsibilities

• Own Column’s visual brand across channels, ensuring consistency and quality across the website, email, social media, reports, presentations, and collateral.
• Evolve and document brand guidelines, templates, and reusable design systems for marketing.
• Design marketing assets, including one-pagers, sales collateral, case study layouts, monthly Public Notice reports, presentations, event materials, infographics, and data visualizations.
• Produce and edit videos for social media, YouTube, the website, product launches, webinars, and customer testimonials, including short-form clips, motion graphics, and edited interviews.
• Lead creative for social media and grow Column’s LinkedIn presence with graphics, carousels, and short videos; repurpose reports, customer stories, webinars, and news commentary into visual posts.
• Design and improve email and web experiences, including branded email templates and campaign graphics, and partner on Framer website and landing pages to improve clarity, quality, and conversion through testing.
• Develop customer stories through interviews and data collection, written case studies, pull quotes, designed layouts, and video testimonials.
• Write blog posts, newsletters, social copy, and campaign messaging, and help maintain a consistent, human brand voice.
• Manage creative requests through the marketing calendar and related workflows, from intake through design, review, and delivery.
• Collaborate with marketing, product, Customer Success, Services, customers, CSMs, and leadership to source stories and produce relevant creative.
• Track and support creative and content performance, including audience growth, engagement, conversion, downloads, and attribution to marketing leads and pipeline.
• Repurpose webinars, research, case studies, product education, and customer conversations across web, email, LinkedIn, video, and sales enablement.

Benefits

• 401K with match.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• Flexible PTO.
• Fully remote work environment for U.S.-based employees.
• Competitive salary of $80,000–$100,000 based on experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed