Creative Content Manager

Charta Group•Austin, TX
•Hybrid

About The Position

The Creative Content Manager is a hands-on individual contributor who creates photo and video content to support Erin Condren’s marketing goals across organic social, paid advertising, email, SMS, ecommerce, and customer retention. The role takes creative from brief and concept through production and delivery, while managing day-to-day organic social publishing and helping grow the brand’s community. It reports to the Head Photographer and works closely with the SVP of Marketing and cross-functional partners. The role is based in Austin, Texas, with a hybrid schedule requiring at least three days per week in the office or store. The position is full-time and offers a salary of $85,000–$90,000.

Requirements

  • 4–6 years of hands-on content creation, creative production, or brand/social content experience.
  • A strong portfolio of personally produced photography and short-form video demonstrating concept development, filming, editing, and storytelling.
  • Proficiency with video-editing and content-production tools such as Adobe Creative Cloud, CapCut, Canva, or equivalent.
  • Comfort shooting with cameras and/or mobile devices.
  • Strong creative judgment, copywriting, and organizational skills, with the ability to produce high-quality assets quickly and with limited oversight.
  • Experience adapting creative for paid social, organic platforms, email, and ecommerce.
  • Ability to interpret content performance metrics.
  • Comfort collaborating with influencers, creators, and cross-functional partners; knowledge of platform trends and best practices.
  • Bachelor’s degree in a related field or equivalent practical experience.
  • Based near Austin and available to work in the office or store at least three days per week.

Nice To Haves

  • Experience in consumer lifestyle, retail, or ecommerce.

Responsibilities

  • Concept, shoot, edit, and deliver photography, short-form video, Reels, TikToks, product demos, and UGC-style creative.
  • Develop product storytelling around personalization, planning inspiration, product features, and real-life use cases.
  • Manage content production from ideation and scripting through styling, filming, editing, captions, and final asset delivery.
  • Build a pipeline of fresh, brand-appropriate content and organize and adapt assets for reuse across channels.
  • Partner with Brand Marketing, Performance Marketing, CRM, and Ecommerce to create assets for organic social, paid ads, email, SMS, web merchandising, and retention campaigns.
  • Develop paid-ad concepts, hooks, formats, and creative variations for testing, and refresh assets to reduce creative fatigue.
  • Create content for product launches, seasonal campaigns, promotions, partnerships, and key selling moments.
  • Maintain the organic social content calendar and publish platform-specific content across Instagram, TikTok, Pinterest, Facebook, and YouTube.
  • Write captions, maintain a consistent brand voice, monitor community interactions, and surface customer feedback and emerging trends.
  • Collaborate on creator and influencer content, UGC sourcing, product seeding, and local activations; repurpose creator content across channels as appropriate.
  • Review content performance across engagement, reach, traffic, click-through, conversion, and paid creative results, and use insights to improve future concepts.
  • Coordinate with Photography, Design, Marketing, Retail, and Customer Experience to plan shoots, meet deadlines, and maintain visual consistency.
  • Independently manage multiple production priorities and maintain organized content libraries, workflows, and deliverables.
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