VP, Content & Creative

Virtuoso, Ltd.•New York, NY

9h•$200,000 - $250,000

About The Position

The Vice President, Content & Creative orchestrates all content and creative for Virtuoso, establishing one voice and one visual identity across every channel. Reporting to the SVP, Global Marketing, the VP sets content and creative strategy, the master narrative, editorial calendar and visual direction, and leads the channel teams that adapt the voice for print, social, web and digital, video, events and campaigns. The VP has final approval of all content and creative, including Virtuoso The Magazine, and partners with Brand & Collaborations and Integrated Marketing. The role leads the Director, Digital (Social & Emerging Media), Director, Content (Website & Print), Sr. Director, Creative Services (including content design), and Sr. Manager, Digital (AI, GEO, New Media), who has a dotted-line relationship to the Director, Digital. The VP owns the Content & Creative budget and resource plan, establishes workflows and approval processes, and fosters creative excellence, collaboration and accountability. The VP collaborates with marketing, partner-facing and other teams to deliver sponsored and co-branded content, measure performance, evolve owned channels and support new products. The role represents Virtuoso's content at network events and industry forums. Travel of up to 15–25% is required, domestically and internationally, for network events, shoots, partner meetings and team alignments.

Requirements

Bachelor's degree in Journalism, Communications, Marketing or a related field.
15+ years of content, editorial or creative leadership experience.
7+ years leading multidisciplinary teams across editorial, design, social, digital and video.
Proven print and digital publishing experience.
Track record running sponsored or branded content programs that deliver measurable partner and business results.
Strong budget ownership and resource planning experience.
Working knowledge of GEO/SEO, AI content tools and content performance measurement.
Exceptional editorial judgment, writing and visual sensibility.
Confidence as an executive presenter.

Nice To Haves

Experience in luxury, travel or lifestyle media.
A strong network of contributors and creative partners.
A forward-thinking, curious and collaborative approach.

Responsibilities

Set the global content and creative strategy, master narrative and annual content calendar in alignment with brand strategy and the audience-led calendar.
Own Virtuoso's editorial voice and visual direction, defining how the voice is adapted across print, social, website, digital, video, events and campaigns.
Provide final approval of all content and creative before release, including magazine editions and covers, website, social, video and campaign creative.
Set standards for organic and partner-funded content across all media.
Lead content approaches for emerging channels and discovery, including GEO, AI-assisted content, podcasts, video platforms and newsletters.
Lead, develop and manage channel leaders and set goals, priorities and performance measures.
Own the Content & Creative budget and resource plan, including freelance, agency, photography and production spending, and allocate resources across channels.
Establish intake, workflow, review and approval processes and tools, including Bynder and AI-assisted workflows.
Build a culture of creative excellence, collaboration and accountability, and equip others with content and imagery for Brand & Collaborations' templates and network resources.
Partner with Integrated Marketing and partner-facing teams on partner-funded media, ensuring sponsored content is delivered on time and performance is reported with BI/Data & Analytics.
Define and report content KPIs, including reach, engagement, traffic, leads, partner-funded media delivery and magazine readership, to the SVP and S-Team.
Work with Brand & Collaborations on co-branded content and with Product and Professional Development on content for new products such as courses.
Lead the evolution of Virtuoso The Magazine and other owned channels in line with Playbook decisions.
Represent Virtuoso's content at network events and industry forums.