VP, Creative

Dow Jones & Company•New York City, NY

13h

About The Position

Dow Jones is hiring a VP, Creative to join its Brand leadership team in New York City. The role is the Global Head of Creative and serves as a guardian of brand and advertising across Dow Jones and WSJ brands. Reporting to the Head of Brand and Experiences, the VP leads the in-house creative team across design, copywriting, video, and talent development, and collaborates with the lead creative agency on campaigns to help ensure brand consistency. The VP will advance the team’s ability to create ideas, platforms, and concepts that meet major brand objectives, and evolve the creative function around media-agnostic ideas that can be activated across paid, owned, and earned channels. The role leads creative development and delivery, builds and manages a multidisciplinary team, serves as a creative leader across Marketing and the wider Dow Jones community, and develops AI-enabled capabilities and tools to increase the Creative team’s scale and impact.

Requirements

15+ years in marketing, strategy, or planning roles.
Client-side or senior agency leadership experience.
Fluency in award-winning brand creativity.
Experience and success managing premium, large-scale, complex brands.
Experience in marketing strategy, branding, and research and insights.
Knowledge of brand purpose and aligning values and purpose with commercial objectives.
Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit.
Experience marketing and messaging to multiple target groups, including B2B and B2C.
Understanding of subscription marketing and how to operate within a matrixed marketing organization.
Customer-centric mentality and understanding of user experience.
Persuasive storytelling and original thinking.
Adaptability and ability to quickly learn about new businesses and customer segments.
Executive presence to inspire confidence with internal and external constituents.
Entrepreneurial approach and inventive problem-solving ability.
Ability to balance creative and conceptual thinking.
Proactive, team-oriented approach with strong interpersonal skills and positive energy.
Ability to get projects and initiatives through to completion with a high degree of quality.

Nice To Haves

Financial services, retail, or journalism category experience; noted as preferred but not required.
A combination of B2B and B2C expertise; noted as preferred but not required.

Responsibilities

Accelerate the team’s development of ideas, platforms, and concepts that meet major Brand objectives.
Evolve the creative function to center on media-agnostic ideas that can be activated across paid, owned, and earned media channels.
Build, lead, and review the creative team’s work producing advertising, video, print, performance media, and sales collateral.
Serve as a leader for Creative talent within Marketing and across the Dow Jones community, acting as an inspiration and problem solver.
Build and manage a multidisciplinary in-house team across visual design, copy, and video, enabling creative development and delivery.
Strengthen the Corporate AI agenda by developing capabilities and tools that use AI to multiply the Creative team’s scale and impact.
Collaborate with the lead creative agency on specific campaigns to help ensure brand consistency.
Manage large-scale productions, complex projects, and large teams with a broad range of skills, experiences, and tools.
Distill essential insights from research and create clear, actionable briefs.
Manage multiple priorities in a dynamic, fast-paced environment while maintaining exceptional attention to detail.