About The Position

Everist is seeking a creative, hands-on Creative & Content Coordinator to bring its brand to life across social media, paid advertising, and other channels. This is a creative execution role responsible for producing content from concept through publication, including shooting, writing, editing, and posting. The coordinator will own organic and paid content output while contributing to copywriting, campaign assets, and brand storytelling. The role requires working across content formats, platforms, and audiences, with a focus on beauty and wellness. The coordinator will create and manage social content, oversee paid social creative in collaboration with the growth team, manage day-to-day Instagram and TikTok activity, and write copy across a range of brand touchpoints. They will also maintain Everist's visual identity and brand voice and support creative campaigns and launches.

Requirements

  • 1–3 years of experience in content creation, social media, or a creative role.
  • Background in or deep passion for the beauty industry, with a genuine connection to Everist's values.
  • Ability to shoot and edit video and photo independently with a polished, on-brand aesthetic.
  • Excellent copywriting skills and ability to adapt tone and format across platforms while maintaining a consistent brand voice.
  • Hands-on experience managing organic social across Instagram and TikTok, including community management and scheduling.
  • Familiarity with paid social creative and ability to develop assets with performance in mind.
  • Strong organization and ability to manage multiple creative projects simultaneously while maintaining quality and meeting deadlines.

Nice To Haves

  • Experience at a direct-to-consumer (DTC), eCommerce, or consumer packaged goods (CPG) brand.
  • Beauty or wellness industry experience.

Responsibilities

  • Concept, create, and produce original photo and video content for Instagram, TikTok, and other owned channels, including Reels and short-form video.
  • Shoot and edit content independently using an iPhone or camera, and direct creators, photographers, videographers, or video editors as needed.
  • Develop a consistent visual and tonal identity across content that reflects Everist's “Beauty, Undiluted” positioning.
  • Build and manage a content calendar balancing brand storytelling, product moments, cultural hooks, and community content.
  • Oversee creative for paid social campaigns across Meta and TikTok in collaboration with the growth team.
  • Develop paid creative briefs and produce performance-optimized assets that preserve brand integrity.
  • Analyze creative performance data, identify what is working, and bring new concepts to the testing roadmap.
  • Manage day-to-day Instagram and TikTok activity, including posting, scheduling, community engagement, and trend monitoring.
  • Monitor platform trends, algorithm changes, and creator culture to keep content relevant.
  • Identify and engage with user-generated content and community moments for amplification across owned channels.
  • Follow beauty and wellness brands, founders, editors, and creators to bring culturally relevant ideas and inspiration to the team.
  • Write social captions, ad copy, email subject lines, product descriptions, website copy, and campaign messaging in Everist's brand voice.
  • Maintain and evolve brand voice guidelines and ensure consistency across written touchpoints.
  • Support campaign concepting, launch messaging, and brand storytelling initiatives.
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