Director, Content & Creative Production

Carrum Health•,

4d•$190,000 - $210,000•Remote

About The Position

Carrum Health is seeking a Director, Content & Creative Production to define the company’s member-first voice and build the content and creative studio that produces communications across service lines and member touchpoints. Reporting to the Head of Growth Marketing, this leader will make Carrum’s healthcare benefit clear, credible, distinctive, and compliant, while leading a team of designers, writers, and service-line content specialists and managing agency partners and contractors. The role owns content and creative strategy, messaging frameworks, editorial workflows, service-line content libraries, member-facing hubs, modular templates and design systems, and asset management. It uses persona and journey research, performance feedback, testing, and clinical and subject-matter-expert review to guide production. The Director will also develop practical AI frameworks and tools for content production, including drafting and pre-flight feedback, compliance checks, and link checks. The position partners across marketing, engagement, operations, insights, client success, data, clinical, and product teams, and is accountable for team development, agency relationships, and budget. Carrum is remote-first; occasional travel for team offsites, client events, or company gatherings may be involved.

Requirements

10+ years of experience in content, editorial, creative, or brand leadership.
5+ years leading a team of writers and designers.
Experience producing clear, accurate, compliant communications in healthcare, digital health, or another high-stakes regulated category, such as financial services.
A portfolio demonstrating bold, member-first work in health or another regulated category, including how creative risks were managed while maintaining accuracy.
Experience building templates, design systems, and asset management systems that enable marketing and operations to self-serve at volume.
Hands-on experience building frameworks for AI in content workflows.
Experience managing an in-house team and agency partners with accountability for spend.
Comfort connecting creative decisions to outcomes through research, testing, and feedback loops.
Working knowledge of lifecycle and CRM content assembly and delivery tools such as Braze, including dynamic content.
Entrepreneurial, resourceful problem-solving skills and ability to thrive in a fast-paced environment.
Ability to collaborate cross-functionally with growth marketing, client success, data, operations, clinical, and product teams.

Responsibilities

Set and own Carrum’s distinctive, member-first voice and visual approach across service lines and member touchpoints, from brand and messaging strategy through campaign copy and product text.
Own messaging frameworks, editorial workflows, and content playbooks, evolving them based on findings and performance.
Use clear language and credible proof to explain the benefit and address member misunderstanding or doubt.
Build editorial workflows with clinicians and subject-matter experts, incorporating accuracy review into production.
Launch and grow service-line content libraries and member-facing hubs.
Use persona and journey research, performance feedback, testing, and other data to decide what content to produce, retire, or test.
Build a modular content system, including templates, design systems, and asset management, to support self-service campaign assembly at scale.
Lead content AI strategy and develop production frameworks and tools, including custom personas for drafting and pre-flight feedback and automated compliance and link checks.
Develop and lead a high-performing team of designers, writers, and content specialists.
Manage creative agency partners and contractors and own the budget.
Partner closely with Integrated Marketing, Engagement Marketing, Operations, and Insights, as well as growth marketing, client success, data, clinical, and product teams.