VP, Content & Creative

Virtuoso•New York, NY

15h

About The Position

The Vice President, Content & Creative orchestrates all content and creative for Virtuoso, ensuring one voice and one visual identity across every channel. Reporting to the SVP, Global Marketing, the VP sets the content and creative strategy, master narrative, editorial calendar, and visual direction, then leads the channel teams adapting that voice across print, social, web and digital, video, events, and campaigns. The VP holds final sign-off on all content and creative, including Virtuoso The Magazine, and partners with Brand & Collaborations and Integrated Marketing to deliver cohesive work. The role leads the content and creative channel leaders, owns the function’s budget and resource plan, and establishes processes and tools that help the team deliver work at scale without losing quality. It also defines and reports content KPIs, supports partner-funded media, advances content for emerging channels and discovery, and represents Virtuoso’s content at network events and industry forums. Travel is required up to 15–25% domestically and internationally for network events, shoots, partner meetings, and team alignments.

Requirements

Bachelor’s degree in Journalism, Communications, Marketing, or a related field.
15+ years of content, editorial, or creative leadership experience.
7+ years leading multidisciplinary teams across editorial, design, social, digital, and video.
Proven print and digital publishing experience.
Track record running sponsored or branded content programs that deliver measurable partner and business results.
Strong budget ownership and resource planning experience.
Working knowledge of GEO/SEO, AI content tools, and content performance measurement.
Exceptional editorial judgment, writing, and visual sensibility.
Confident executive presenter.

Nice To Haves

Luxury, travel, or lifestyle media experience is highly desired.
A strong network of contributors and creative partners.

Responsibilities

Set the global content and creative strategy, master narrative, and annual content calendar, aligned with the brand strategy and audience-led calendar.
Own Virtuoso’s editorial voice and visual direction, and define how that voice is adapted across print, social, website and digital, video, events, and campaigns.
Provide final approval of all content and creative before release, including Virtuoso The Magazine, website, social, video, and campaign creative.
Set standards for organic and partner-funded content across all media.
Lead the content approach for emerging channels and discovery, including GEO, AI-assisted content, podcasts, video platforms, and newsletters.
Lead, develop, and manage channel leaders and set goals, priorities, and performance measures.
Own the Content & Creative budget and resource plan, including freelance, agency, photography, and production spending, and allocate resources across channels.
Establish intake, workflow, review, and approval processes and tools, including Bynder and AI-assisted workflows.
Build a culture of creative excellence, collaboration, and accountability, and equip others with content and imagery for Brand & Collaborations’ templates and network resources.
Partner with Integrated Marketing and partner-facing teams on partner-funded media, ensuring sponsored content is delivered on time and supported by BI/Data & Analytics performance reporting.
Define and report content KPIs, including reach, engagement, traffic, leads, partner-funded media delivery, and magazine readership, to the SVP and S-Team.
Work with Brand & Collaborations on co-branded content and with Product and Professional Development on content for new products such as courses.
Lead the evolution of Virtuoso The Magazine and other owned channels in line with Playbook decisions.
Represent Virtuoso’s content at network events and industry forums.