Marketing Lead, Brand + Creative

GEICO•New York City, NY

1d•Hybrid

About The Position

GEICO is hiring a Marketing Lead on its Brand & Creative team, which is part of a marketing organization undergoing significant transformation. The role contributes to the development of GEICO brand advertising in partnership with its creative agency of record and in-house creative teams. It combines creative judgment with operational discipline, with responsibility for shaping briefs and creative work, consolidating feedback, supporting campaign integration, and ensuring work aligns with strategic business objectives, brand standards, and budgets. The Marketing Lead works with creative agencies and internal partners across Social, Creative Studio, Communications, and Analytics to support cohesive omnichannel campaigns across the customer journey. The position also helps the team learn from creative performance, manage project roadmaps and rotations, track talent usage rights and ad expirations, and contribute to budget tracking and invoicing. The role is hybrid, with three days per week in the office in New York City and up to 25% travel.

Requirements

At least 3 years of brand management experience or comparable creative agency experience.
Prior experience managing external agencies, including creative agencies and media partners.
Experience working in a conversion-driven service business, such as financial services, insurance, SaaS, or banking, where marketing is tied to customer acquisition and retention.
Strong experience with the creative development process and demonstrated ability to evaluate creative and contribute to its development.
Experience with full-funnel marketing campaigns and familiarity with omnichannel marketing.
Ability to pair creative judgment with performance data to inform decisions.
Ability to manage multiple projects and hands-on experience with budget management.
Clear written and verbal communication and strong relationship-building skills with internal and external partners.
Comfort using AI tools such as Claude or Copilot to support synthesis, feedback consolidation, and project tracking.

Nice To Haves

Experience at a creative agency.
Experience at a B2C company.
Familiarity with media fundamentals.
Familiarity with full-funnel social media tactics.
Experience managing talent, usage rights, and residuals for broadcast commercials.

Responsibilities

Collaborate on day-to-day relationship management and project work for GEICO's creative agency of record.
Evaluate and contribute to brief development, including intake briefs and creative addendums for agency partners.
Provide creative input and recommendations throughout development and communicate consolidated feedback to agencies.
Review marketing and non-marketing materials to ensure they adhere to GEICO's brand voice and visual identity.
Partner with cross-functional stakeholders to develop omnichannel campaigns aligned with business, product, and marketing goals.
Coordinate with internal Social and Creative Studio teams to maintain shared strategic direction, brand cohesion, and campaign extension across the customer journey.
Partner with Internal and External Communications to amplify awareness of campaigns as they launch.
Synthesize and circulate creative performance metrics from Analytics, and work with Analytics to interpret findings and apply them to current and future work.
Organize Brand & Creative projects and maintain accountability for deadlines and stakeholder reviews.
Create roadmaps for brand and external agency initiatives based on strategy and marketing directives.
Visualize and share creative rotations with internal and external stakeholders.
Manage talent, usage rights, and ad expirations for commercials and external assets.
Contribute to budget tracking and invoicing.