Creative Marketing Lead

Weave•San Francisco, CA

9d•$140,000 - $200,000•Onsite

About The Position

Weave is hiring a Creative Marketing Lead to own creative marketing stunts and experiential campaigns for its platform, which uses AI to help engineering teams understand productivity, quality, collaboration, and impact. The role combines event production, creative direction, street marketing, and video editing, with ownership from concept through distribution. The successful candidate will plan and execute stunts, events, and activations designed to earn attention, generate conversation, and contribute to sales pipeline. The role includes developing concepts and budgets; coordinating vendors, permits, insurance, talent, and logistics; producing and capturing content; editing and distributing video across X, LinkedIn, Instagram, and TikTok; and seeding campaigns through creators, press, and customers. The Creative Marketing Lead will also develop Weave’s mascot, Wooly, into a recognizable character and create memorable conference activations and event experiences. Performance is measured by reach, press and social engagement, pipeline attributed to stunts, and shipping on schedule and budget. The position requires working in Weave’s San Francisco office five days a week. The listed base salary is $140,000–$200,000, plus early equity.

Requirements

Have produced activations or viral campaigns and be able to provide evidence and performance numbers.
Be capable of executing in the real world, including managing vendors, permits, and logistics.
Be able to shoot and edit video and understand what makes clips travel on X, LinkedIn, and TikTok.
Be comfortable taking creative risks and looking ridiculous when appropriate, while maintaining good taste.
Be able to turn ambitious ideas into a plan, budget, and schedule.
Want to work in the San Francisco office five days per week.

Nice To Haves

Background in experiential marketing, event production, comedy, improv, film, or street marketing.
Agency or creator experience with a portfolio of memorable work.
An audience of your own that you have grown.
Interest in developer tools, AI, or engineers as an audience.
Early-stage startup experience.

Responsibilities

Own the viral marketing calendar and develop recurring stunts.
Run each stunt end to end, including concept, budget, vendors, permits, insurance, talent, and day-of logistics.
Find and coordinate specialized resources such as pilots, fabricators, and city permitting.
Appear on camera when useful, including wearing costumes or holding signs.
Plan shot lists, capture footage, edit it, and publish cuts for X, LinkedIn, Instagram, and TikTok within 24 hours.
Seed and engineer reach through creators, press, and Weave customers.
Develop Wooly, Weave’s mascot, into a recognizable character people follow.
Build memorable conference moments, including booth props, guerrilla activations, and dinner experiences.
Deliver stunts that generate reach, conversation, press and social engagement, and qualified pipeline.