Marketing Creative Strategist

D&H Distributing•Harrisburg, PA

1d•Hybrid

About The Position

The Marketing Creative Strategist is a strategic marketing architect who translates business objectives, vendor priorities, audience insights and sales goals into integrated campaign strategies, messaging frameworks, creative direction and measurable outcomes. The role leads campaigns from discovery and strategic planning through messaging, creative development, channel planning, activation, reporting and optimization across digital, web, email, social, video, print, sales enablement and internal communications. This role develops integrated campaign and channel strategies, creates audience-focused messaging and content, directs creative execution, coordinates cross-functional campaign delivery, and uses analytics to assess results and recommend improvements. It also supports campaign operations through CRM, marketing automation, workflow, content management and related tools. The position is hybrid and may be based in Harrisburg, Pennsylvania, or Clearwater, Florida; candidates must live within 60 miles of one of those offices.

Requirements

Demonstrated ability to develop campaign strategies, strategic briefs, messaging frameworks, value propositions, creative direction and integrated marketing plans.
Strong copywriting, editing, storytelling, presentation and strategic communication skills.
Ability to translate business objectives, audience insights and complex technology topics into clear campaign strategies and compelling communications.
Experience with audience segmentation, targeting, personalization, buyer journeys, lead nurturing and multi-channel campaign planning.
Experience interpreting campaign analytics and marketing-performance data to create actionable recommendations.
Working knowledge of CRM, marketing automation, content management, workflow, reporting and AI-enabled marketing tools.
Ability to influence and align cross-functional stakeholders without direct supervisory authority.
Strong facilitation, consultation, prioritization, organization and project leadership skills.
Ability to manage multiple campaigns, stakeholders, decisions and deadlines in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, Business, Technology or a related field, or an equivalent combination of education, specialized training and professional experience.
Professional experience in campaign strategy, content strategy, creative strategy, integrated marketing, digital marketing or marketing communications.
Experience developing strategic briefs, messaging architectures, audience strategies, channel plans and campaign measurement approaches.
Experience using marketing automation, CRM, campaign reporting or related platforms to inform planning and optimization.
Submission of a work sample or portfolio demonstrating campaign strategy, strategic or creative briefs, messaging frameworks, multi-channel planning, original content and campaign-performance interpretation; candidates must identify their strategic contribution to collaborative work.
Must be located within 60 miles of the Harrisburg, Pennsylvania, or Clearwater, Florida, office.

Nice To Haves

Familiarity with B2B technology marketing, channel marketing, partner ecosystems or technology distribution.
Experience in B2B marketing, channel marketing, partner marketing, agency environments, creative teams or technology distribution.

Responsibilities

Develop integrated campaign strategies aligned with business objectives, vendor priorities, audience needs and sales goals.
Lead discovery and intake, converting stakeholder input into strategic briefs, messaging frameworks, execution plans, timelines and success measures.
Define target audiences, objectives, value propositions, channel roles, content requirements and intended audience actions.
Prioritize campaign opportunities based on strategic value, audience relevance, business impact, timing, investment and organizational capacity.
Facilitate campaign alignment, decision-making and post-campaign review sessions with marketing, sales, creative, events and business stakeholders.
Develop creative strategies that connect campaign objectives with audience insight, brand alignment, channel context and marketing best practices.
Establish campaign themes, tone, storytelling approach, content hierarchy, visual direction and engagement tactics.
Guide creative partners in translating strategy into coordinated concepts, content experiences and channel-specific executions.
Review creative concepts and outputs against strategy, audience needs, messaging frameworks, brand standards, channel requirements and objectives.
Provide strategic direction for partner-facing campaign materials, enablement content, promotional assets and campaign kits.
Create campaign messaging architectures covering audience insights, value propositions, proof points, calls to action and channel-specific variations.
Develop, edit and refine audience-focused content across digital, web, email, social, video, print, advertising, sales enablement and internal communications.
Tailor messaging for customers, vendor partners, employees, sales teams, media and other external business audiences.
Translate complex technology topics and business priorities into clear, accessible narratives aligned with campaign strategy.
Establish content priorities and guide messages across awareness, consideration, conversion, follow-up and ongoing engagement.
Develop channel plans that define the role, sequence, audience, message and intended outcome of campaign tactics.
Coordinate cross-functional campaign execution, including assets, copy, dependencies, approvals, stakeholder feedback, launch readiness and follow-up.
Direct recommendations for audience segmentation, targeting, personalization and channel-specific messaging.
Identify opportunities to improve demand generation, lead nurturing, sales follow-up, recruitment and ongoing engagement.
Maintain strategic consistency while enabling channel owners and creative partners to execute within their areas of expertise.
Define campaign measures connected to objectives and intended audience actions.
Use marketing platforms, CRM tools and campaign reporting to assess engagement, audience behavior, content performance and digital marketing results.
Interpret results and identify implications for messaging, creative effectiveness, targeting, channel selection, engagement and follow-up.
Prepare campaign recaps covering performance, outcomes, insights, lessons learned and recommended next actions.
Apply findings to optimize active campaigns and strengthen future campaign strategies, briefs and execution plans.
Build alignment across marketing, sales, creative, events, vendor management and other business stakeholders.
Serve as a strategic marketing and communications resource for campaign, messaging, content and creative development.
Communicate campaign strategy, decisions, creative direction, project status, risks, dependencies and timelines.
Identify gaps, overlaps and opportunities to improve campaign coordination, audience experience, efficiency and business impact.
Constructively challenge assumptions and recommend strategic tradeoffs when scope, timing, investment or resources do not align.
Use CRM, marketing automation, workflow, content management and related tools to plan, launch, track and optimize campaigns.
Organize campaign data, audience lists, content assets, follow-up actions, reporting and documentation.
Establish repeatable intake, briefing, planning, review, execution and recap practices.
Identify opportunities to improve workflow efficiency, automation, reporting visibility, audience segmentation and lead nurturing.
Partner with platform owners and operational teams to connect campaign strategy with technically executable processes.