Creative Marketing Specialist

Jooble

2d

About The Position

Jooble is a global product IT company focused on transforming employment. Its products are used monthly by millions of people in 66 countries, supported by a team of more than 300 professionals. The company is among the world’s top 10 most visited websites in the Jobs and Employment segment.

Jooble is seeking a creative marketing specialist to create and test advertising content that lowers customer acquisition cost (CAC) and improves engagement rate (ER) throughout the user acquisition funnel. The role focuses on paid acquisition content, experimentation, performance analysis, and collaboration with cross-functional teams. The posting describes opportunities for long-term growth and impact in an established industry, work that helps people find jobs, access to strong internal performance marketing expertise, and global reach across 66 countries.

Requirements

• At least 1 year of experience creating digital or social media content for a mobile app or web product across multiple geographies.
• Understanding of advertising platform requirements, including Meta Ads, TikTok Ads, and Google Ads.
• Experience in advertising copywriting.
• Experience experimenting with AI tools such as Sora, NanoBanana, ElevenLabs, HeyGen, or N8n.
• Analytical thinking and understanding of how to influence performance marketing metrics such as CAC, ER, CTR, and CPM.
• Interest in bringing forward new ideas and approaches.
• Ability to break ideas down into testable elements.
• Self-motivation and ability to take ownership of tasks and projects.
• Ambition to influence a global product and brand across 66 countries.
• English proficiency at B2 level or higher.
• Comfort working in cross-functional teams and handling several contexts at once.

Responsibilities

• Develop content hypotheses for paid acquisition on Meta, Google, and TikTok.
• Build and maintain a content testing workflow that connects data insights with design briefs.
• Track content performance and help prevent creative fatigue.
• Brief the internal design team and external creators to test hypotheses.
• Scale successful approaches across markets and audience segments.
• Build AI content pipelines to minimize routine work.
• Work with the paid traffic team to develop acquisition tactics for specific channels, markets, or user segments.
• Conduct competitor research, break down advertising elements, and identify best practices.
• Collaborate closely with performance marketing, user acquisition, design, and analytics specialists to achieve business results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed