Marketing Creative Manager

Hearst•Albany, NY

4d•$60,000 - $100,000•Hybrid

About The Position

The Marketing Creative Manager will drive marketing and business development efforts across Albany and the Capital Region. The role develops marketing content and campaigns that support sales growth, strengthen client relationships, and demonstrate the value of Times Union products and services. It works closely with sales leadership, business stakeholders, and cross-functional teams to turn business objectives into coordinated marketing programs, including campaigns, sales materials, email initiatives, digital content, events, and community engagement. As an integrated member of the Albany business team, the manager will develop firsthand knowledge of the local market and the needs of the sales organization. The position combines strategic planning with hands-on execution: generating qualified sales opportunities, equipping account executives with effective messaging and tools, strengthening the value of Times Union products and owned-and-operated assets, and increasing awareness of Times Union Media Group. Performance is evaluated through lead generation and conversion, pipeline and revenue influenced, campaign and event results, product performance, and the quality and business impact of sales support. The position requires onsite work at the Albany location four days a week, local travel throughout Albany and the Capital Region, and flexibility to occasionally attend early-morning or evening business and networking events. The position does not provide immigration sponsorship; applicants must be authorized to work in the United States without immigration sponsorship.

Requirements

At least two years of professional experience in B2B marketing, marketing communications, or a related marketing generalist role.
Experience in marketing, demand generation, marketing communications, or a related field; sales-support or B2B marketing experience is valuable.
Experience planning and executing email, paid social, website, content, or event marketing campaigns.
Broad understanding of marketing principles and experience supporting or executing initiatives across multiple channels.
Experience collaborating with sales teams, business stakeholders, or cross-functional teams to support business growth.
Ability to use marketing automation, CRM, analytics, and content-management tools and learn new marketing platforms and applications.
Strong writing, editing, verbal communication, and presentation skills, with the ability to tailor clear, compelling messaging to different audiences and industries.
Excellent organizational and project-management skills, including the ability to manage multiple priorities, coordinate projects, and meet deadlines.
Sound judgment in translating products, audiences, customer results, and market insights into clear advertiser value propositions.
Ability to manage multiple projects and channels and use performance data to improve results.
Creative, proactive, resourceful, self-motivated, and willing to take initiative and execute projects from concept through completion.
Analytical and results-oriented, with an interest in measuring marketing effectiveness and improving campaign performance.
Strong interpersonal and relationship-building skills and confidence engaging with sales teams, business owners, clients, and community organizations.
Ability to work independently, exercise sound judgment, and collaborate effectively with sales leadership and other business stakeholders.
Adaptability, intellectual curiosity, willingness to learn and take on new responsibilities, and ability to balance strategic thinking with hands-on execution.
Ability and willingness to work onsite four days a week at the Albany location.
Reliable transportation and willingness to travel locally throughout Albany and the Capital Region for meetings, client visits, business events, and community activities.
Flexibility to occasionally attend early-morning or evening business and networking events.
Applicants must have the right to work in the United States without immigration sponsorship.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Advertising, Public Relations, or a related field; equivalent education and relevant professional experience is also acceptable.
Experience with demand generation, lead generation, or marketing campaigns designed to support sales growth.
Hands-on experience with email marketing, marketing automation, audience segmentation, or lead-nurturing platforms such as HubSpot, Brevo, or similar platforms.
Familiarity with CRM systems, website content management, landing pages, digital analytics, or paid social media advertising.
Experience developing sales collateral, presentations, case studies, promotional materials, or other marketing content.
Experience planning or supporting business events, networking initiatives, or community engagement programs.
Experience in media, advertising, publishing, digital marketing, or related industries.
Familiarity with the Albany and Capital Region business community.
Experience with HubSpot or similar marketing automation platforms.

Responsibilities

Develop and execute an ongoing local marketing plan to generate awareness, engagement, and qualified business opportunities across the Capital Region.
Manage market-level email marketing and automation, including platform administration, audience segmentation, database quality, campaign calendars, nurture workflows, landing pages, forms, lead capture, and lead routing.
Plan and manage paid social and other digital campaigns, including targeting, creative coordination, testing, optimization, retargeting, and performance reporting.
Set and deliver against MQL and SQL goals, tracking lead progression, pipeline contribution, and revenue influenced.
Partner with sales leadership and account executives to identify priority opportunities and develop campaign themes, prospecting content, messaging, and materials.
Create and maintain sales materials such as product sheets, brochures, one-pagers, presentations, audience and market stories, value propositions, campaign materials, and case studies.
Gather client and sales-team testimonials, results, and proof points and turn them into marketing and sales assets.
Maintain an organized SharePoint marketing resource with current materials and a process for updating or retiring outdated content.
Develop promotional campaigns using Times Union Media Group channels, including TimesUnion.com, print products, email, and other owned platforms.
Build coordinated go-to-market plans for new products, seasonal opportunities, events, newsletters, product relaunches, and priority revenue initiatives.
Help modernize and reposition Albany products, including Local First weeklies, Savings Source, newsletters, and other established offerings.
Develop audience propositions, advertiser value propositions, packaging, promotional calendars, lead-generation plans, and go-to-market approaches to make owned-and-operated assets and local programs sustainable revenue platforms.
Own the business-side content strategy for the Times Union Media Group website, keeping product information current and improving positioning, calls to action, landing pages, conversion opportunities, and campaign integration.
Build local market knowledge through engagement with businesses, prospects, clients, former clients, and community leaders.
Develop and lead a local event and networking strategy, coordinating planning, promotion, lead capture, sales participation, and post-event follow-up.
Represent Times Union Media Group at events and in the business community, build relationships with chambers of commerce and regional organizations, and present the organization’s capabilities when appropriate.
Work with strategic clients and the sales team to understand advertiser needs and identify opportunities to grow relationships.
Coordinate messaging and execution across email, web, paid social, TimesUnion.com, print, collateral, events, and seller outreach.
Partner with Albany Sales leadership and the future sales trainer on positioning, campaigns, messaging, tools, and seller adoption.
Participate in local management, sales, CSS, and training meetings and maintain regular contact with account executives and customer success specialists.
Measure and report performance using lead, conversion, email, website, paid campaign, event, product, pipeline, and revenue-influence measures.

Benefits

Medical, dental, and vision coverage.
Competitive retirement plan with a matching program in most markets.
Paid time off, including holidays and vacation.
Paid parental leave.
Monthly child and dependent care reimbursement.
Mental wellness benefits.
Inclusive healthcare services for LGBTQ+ employees and individual needs.
Fertility coverage and menopause support.
Pet wellness reimbursement and Rover credits.
Personal and professional development support and programs promoting physical, financial, and emotional wellbeing.