Marketing Lead, Brand + Creative

GEICO•New York, NY

1d•$82,000 - $129,150•Hybrid

About The Position

The Marketing Lead on GEICO’s Brand & Creative team helps develop brand advertising in partnership with the creative agency of record and in-house creative teams. The role collaborates with agencies on briefs and creative development, provides consolidated feedback, and ensures work supports strategic business objectives, brand standards, and budgets. The Marketing Lead also partners with Social, Creative Studio, Communications, and Analytics to coordinate cohesive omnichannel campaigns and use performance insights to improve creative over time. This position combines creative judgment with operational discipline. Responsibilities include organizing projects and reviews, maintaining roadmaps and creative rotation plans, managing talent and usage rights and ad expirations, and contributing to budget tracking and invoicing. The role is based in New York City and follows a hybrid schedule of three days per week in the office, with up to 25% travel. It reports to the Marketing Manager, Brand & Creative.

Requirements

At least 3 years of brand management experience or comparable creative agency experience.
Prior experience managing external agencies, including creative agencies and media partners.
Experience in a conversion-driven service business, such as financial services, insurance, SaaS, or banking, where marketing is tied to customer acquisition and retention.
Strong experience with the creative development process and ability to evaluate creative and contribute to its development.
Experience with full-funnel marketing campaigns and familiarity with omnichannel marketing.
Comfort pairing creative judgment with performance data to inform decisions.
Ability to manage multiple projects at once and hands-on experience with budget management.
Clear written and verbal communication and strong relationship-building skills with internal and external partners.
Comfort using AI tools such as Claude or Copilot to support synthesis, feedback consolidation, and project tracking.

Nice To Haves

Experience at a creative agency.
Experience at a B2C company.
Familiarity with media fundamentals.
Familiarity with full-funnel social media tactics.
Experience managing talent, usage rights, and residuals for broadcast commercials.

Responsibilities

Collaborate on the day-to-day relationship and project work for GEICO’s creative agency of record.
Evaluate and contribute to brief development, including intake briefs and creative addendums for agency partners.
Provide creative input and recommendations throughout development, and communicate consolidated feedback to agencies.
Review marketing and non-marketing materials to ensure they adhere to GEICO’s brand voice and visual identity.
Partner with cross-functional stakeholders to develop omnichannel campaigns aligned with business, product, and marketing goals.
Coordinate with Social and Creative Studio teams on strategic direction, brand cohesion, and campaign extensions across the customer journey.
Partner with Internal and External Communications to amplify campaign awareness as campaigns go to market.
Synthesize and circulate creative performance metrics from Analytics.
Work with Analytics to interpret creative performance and apply findings to current and future work.
Organize Brand & Creative projects and maintain accountability for deadlines and stakeholder reviews.
Roadmap brand and external agency initiatives based on strategy and marketing directives.
Visualize and share creative rotations with internal and external stakeholders.
Manage talent, usage rights, and ad expirations for commercials and external assets.
Contribute to budget tracking and invoicing.

Benefits

Personalized development programs, mentorship, and certification assistance.
Competitive pay, benefits, and flexibility to support well-being and the future.

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