Lead, Marketing, Brand and Creative Partnerships

GEICO•Bethesda, MD

3d•$82,000 - $129,150•Hybrid

About The Position

GEICO is seeking a marketing professional to help develop the creative side of its sports and entertainment partnerships. The role brings brand storytelling to engaged audiences and contributes to partnership work involving talent, teams, leagues, networks, and studios, from initial concept through finished work. The position is creative-led and combines creative development with hands-on project management across the partnership lifecycle. The successful candidate will help shape a new team and how it evolves, working with internal stakeholders, creative agencies, media agencies, and network partners to ensure partnership work serves business objectives and reflects GEICO's brand. The role works closely with Integrated Marketing Leads, Social, the internal Creative Studio, Product Marketers, Media, and Communications to extend partnerships across the customer journey. It includes evaluating opportunities and creative, developing and refining briefs, consolidating feedback, reviewing brand materials, managing projects and partner coordination, tracking budgets and invoicing, and interpreting performance metrics. The position is hybrid, with three days per week in the office; NYC and DC are preferred, and flexibility to travel is required.

Requirements

At least 3 years of experience.
Experience shaping creative work in sports or entertainment, such as talent-led campaigns, sponsorships, branded content, or network integrations.
A combination of creative, strategic, and analytical skills.
Experience on both the agency side, developing and selling ideas, and the client side, being accountable for results.
Ability to review a script, concept, or rough cut and provide constructive feedback.
Ability to manage multiple projects and partners simultaneously.
Ability to build productive relationships with agencies, partners, and internal teams.
Comfort working in a new and quickly changing environment, with the ability to identify problems early and propose solutions.
Flexibility to travel is required.
Hybrid work arrangement requiring three days per week in the office.

Nice To Haves

NYC or DC location preference.

Responsibilities

Support day-to-day creative execution of entertainment and sports partnerships.
Help identify and evaluate partnership opportunities for creative potential, brand fit, and business value alongside Integrated Media and Marketing + Brand and Creative Partnerships leadership.
Evaluate and contribute to business and creative briefs; assist with intake briefs and creative addendums for agency partners and the internal Creative Studio.
Provide creative input and recommendations throughout development, and capture and communicate consolidated feedback to agencies and partners.
Review marketing and non-marketing materials, including partner- and talent-facing content, for adherence to GEICO's brand voice and visual identity.
Collaborate with creative agencies, media agencies, and network partners.
Maintain organization of Brand & Creative projects across the partnership lifecycle.
Coordinate with the team managing talent relationships to ensure creative work complies with usage rights and advertising expiration windows for commercials and external assets.
Contribute to budget tracking and lead invoicing.
Partner with Integrated Marketing Leads, Product Marketers, and Media on omni-channel, partner-driven campaigns aligned with business, product, and marketing goals.
Collaborate with Social and Creative Studio teams to maintain shared strategic direction and brand cohesion and extend campaigns across the customer journey.
Partner with Internal and External Communications to amplify awareness of campaigns and partnerships at launch.
Interpret and circulate creative performance metrics, and work with Analytics to interpret performance and apply findings to current and future work.