Marketing Lead, Partnerships

Airbnb

3d•$160,000 - $200,000•Remote

About The Position

Airbnb's Marketing organization partners with Global Partnerships to turn commercial deals into brand-building moments. The role sits within Marcomm/Marketing and works closely with Global Partnerships, Creative, PGM, Comms, and Regional Marketing. The Marketing Lead, Partnerships owns marketing strategy and execution across Airbnb's partner portfolio, translating each partnership's commercial objectives into marketing plans with clear success measures. The role connects partner and Airbnb brand systems, delivering campaigns on partner channels that are integrated with Airbnb's owned storytelling. The position is responsible for building measurable brand and bookings impact, creating a cross-partner performance scorecard, and establishing an operating rhythm for partner marketing. The position is remote eligible in the United States. The employee must live in a state where Airbnb, Inc. has a registered entity. Occasional work at an Airbnb office or attendance at offsites may be required, as agreed with the manager.

Requirements

10+ years of experience in brand, partner, or integrated marketing, including hands-on campaign delivery.
Direct experience marketing with or through external partners, such as co-marketing, sponsorships, brand collaborations, or channel or affiliate marketing.
Track record of running campaigns end-to-end, including briefing, creative development, approvals, launch, and measurement.
Strong partner-facing instincts and the credibility to be a calm, trusted presence with another company's marketing or partnerships team.
Ability to move between brand and performance discussions, defend creative choices, and speak to the bookings they drove.
Experience building process and structure in ambiguous, undefined environments.
Bachelor's degree or equivalent combination of education and progressive experience.

Nice To Haves

Familiarity with co-branded measurement approaches such as incrementality, brand lift studies, or attribution across partner-owned media.
Experience with major sports, entertainment, or travel partners and live event activation.

Responsibilities

Build and run marketing campaigns on partner channels, including bookable placements, integrations, co-branded content, social, email, and on-site or in-venue activations.
Serve as the day-to-day marketing counterpart to each partner's marketing team, owning the marketing relationship alongside the Partnership Lead who owns the deal.
Brief and partner with Creative to produce assets for partner channels, and manage the two-way approvals process between Airbnb and partner brand teams.
Maintain a rolling marketing calendar for each partner, aligned with the partner's roadmap and Airbnb's central marketing calendar, including multi-year views for anchor partnerships.
Define and report on relevant brand metrics for each partner, collaborating with Business Operations and Finance and incorporating findings into future planning.
Deliver real-time, in-market marketing during live moments such as major events and brand activations, often on compressed timelines.
Represent partner marketing in broader Airbnb Marketing planning cycles and align Partnerships, PGM, Creative, Comms, and Regional Marketing on launches, timing, and rationale.