Sports Partnerships Marketing Intern

ShopBack • Texas, United States, TX

4d • Onsite

About The Position

ShopBack is seeking a Sports Partnerships Marketing Intern to help execute its Texas Longhorns athletics partnership in Austin. The role covers athlete NIL campaigns, game-day and on-campus activations, and related digital content. The intern will work directly with the US General Manager and own day-to-day execution, from coordinating plans and deliverables through tracking results. The position is based in Austin, Texas, with attendance at game-day and on-campus events. The arrangement may be full-time or part-time; part-time candidates must commit at least 20 hours per week. This is a paid internship.

The intern may also support broader US marketing through social and newsletter content, market research, performance reporting, and presentations. ShopBack describes the experience as offering end-to-end ownership of a university partnership, direct exposure to leadership and NIL and creator programs, and mentorship and training from experienced professionals.

Requirements

• Be a current student or recent graduate in Marketing, Communications, Business, Sport Management, or a related field.
• Have strong organizational skills and be able to manage creative work, people, and logistics simultaneously.
• Have clear writing skills and confidence speaking up.
• Be comfortable owning a workstream without step-by-step direction.
• Already use AI tools such as ChatGPT, Claude, or Gemini, and be able to describe an example of using them to work faster or smarter.

Nice To Haves

• Follow college sports, NIL, or creator marketing closely.
• Experience with Canva, HubSpot, Mailchimp, or similar tools.
• Previous event, campus organization, or social media experience.

Responsibilities

• Manage the Texas Longhorns partnership day to day, keeping creative, NIL athlete content, and communications plans on schedule from brief to launch.
• Coordinate logistics for in-stadium and on-campus activations, including sweepstakes, tabling, and promotions.
• Manage timelines, deliverables, and approvals with NIL athletes and creators.
• Monitor partnership landing-page traffic and conversions, and suggest improvements.
• Maintain the open-items tracker and flag blockers to the US General Manager early.
• Support wider US marketing through social and newsletter content, market research, performance reporting, and presentations for the US General Manager.

Benefits

• Paid internship.
• End-to-end ownership of a live, high-profile university partnership from execution through results.
• Hands-on experience working directly with leadership across creative, growth, and partnerships.
• Exposure to NIL, creator programs, and digital conversion in a fast-growing company.
• Mentorship and training from experienced professionals.
• Career growth opportunities to take on greater challenges.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern
• Education Level: No Education Listed