Lead, Marketing, Brand and Creative Partnerships

GEICO • New York City, NY

2d • Hybrid

About The Position

GEICO is building a sports and entertainment practice within its Brand & Creative team and is seeking a marketing professional to help develop the creative side of its entertainment and sports partnerships. The role brings GEICO’s brand to engaged audiences through partnerships with talent, teams, leagues, networks, and studios, guiding work from initial concept through completion.

The Lead collaborates with internal stakeholders, creative and media agencies, and network partners to evaluate and strengthen creative work, ensure that partnerships support business objectives and align with GEICO’s brand, and extend campaigns across the customer journey. The position combines creative development with hands-on project management throughout the partnership lifecycle and will help shape the growth of a new team. It is hybrid, with three days per week in the office in NYC or Bethesda, Maryland, and requires flexibility to travel.

Requirements

• At least 3 years of experience.
• Experience shaping creative work in sports or entertainment, such as talent-led campaigns, sponsorships, branded content, or network integrations.
• A combination of creative, strategic, and analytical skills.
• Experience developing and selling ideas at an agency and being accountable for results on the client side.
• Ability to assess scripts, concepts, or rough cuts and provide constructive creative feedback.
• Ability to manage multiple projects and partners at once.
• Ability to build productive relationships with agencies, partners, and internal teams.
• Comfort working in a new team environment where priorities may shift quickly, with the ability to identify problems early and propose solutions.
• Flexibility to travel.

Responsibilities

• Support day-to-day creative execution of entertainment and sports partnerships.
• Help identify and evaluate partnership opportunities based on creative potential, brand fit, and business value.
• Evaluate and contribute to business and creative briefs; help develop intake briefs and creative addendums for agency partners and the internal Creative Studio.
• Provide creative input and recommendations throughout development and consolidate and communicate feedback to agencies and partners.
• Review marketing and non-marketing materials, including partner- and talent-facing content, for adherence to GEICO’s brand voice and visual identity.
• Collaborate with creative agencies, media agencies, and network partners.
• Maintain organization of Brand & Creative projects throughout the partnership lifecycle.
• Coordinate with the talent-relations team to keep creative work within usage rights and advertising expiration windows.
• Contribute to budget tracking and lead invoicing.
• Partner with Integrated Marketing Leads, Product Marketers, and Media to develop omnichannel, partner-driven campaigns aligned with business, product, and marketing goals.
• Collaborate with Social and Creative Studio teams to maintain shared strategic direction and brand cohesion and extend campaigns across the customer journey.
• Partner with Internal and External Communications to amplify awareness of campaigns and partnerships as they go to market.
• Interpret and circulate creative performance metrics and work with Analytics to interpret performance and apply findings to current and future work.

Benefits

• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility to support well-being and the future.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed