Director of Brand, Content & Creative- Crecera

TGW.com - The sweetest spot in golf•Bloomington, MN

21h•$110,000 - $160,000•Hybrid

About The Position

The Director of Brand, Content & Creative defines, elevates, and activates the brand across customer touchpoints, leading creative, content, and organic social functions. The role owns brand strategy, creative direction, storytelling, content production, and audience engagement, ensuring a consistent customer experience across channels. The Director oversees brand campaigns, creative concepts, content programs, social media, photography, video, and launch strategies to support awareness, engagement, customer acquisition, retention, and revenue growth. As a member of the marketing leadership team, the Director partners with Ecommerce, CRM, Merchandising, Performance Marketing, and Analytics to strengthen brand affinity, customer loyalty, and growth in a direct-to-consumer environment. The role develops brand positioning and standards, leads content strategy and production, directs integrated brand campaigns and product launches, manages organic social and community growth, and monitors competitive and market activity. It also leads and develops brand, creative, content, and social professionals; coordinates agencies and other external creative resources; establishes performance measures; and presents insights and recommendations to executive leadership. The position is full-time and hybrid in Bloomington, Minnesota, and reports to the General Manager, Sports Business Unit.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
At least 8 years of progressive marketing experience with significant responsibility in brand marketing, creative leadership, content strategy, and campaign management.
At least 3 years of leadership experience managing cross-functional teams, creative resources, and business initiatives.
Experience within a direct-to-consumer ecommerce business.
Demonstrated success building brands and leading integrated campaigns that drive measurable business results.
Experience managing content creation and creative production across multiple channels, including digital, social, email, video, and photography.
Strong understanding of ecommerce, customer journeys, digital marketing, and consumer behavior.
Exceptional written, verbal, communication, and storytelling skills.
Ability to translate customer insights and business objectives into compelling creative strategies and brand experiences.

Responsibilities

Develop and execute a comprehensive brand strategy that differentiates the company and strengthens customer connections.
Steward brand consistency across voice, messaging, visual identity, and customer experience; establish and maintain brand standards, creative guidelines, and messaging frameworks.
Lead brand positioning, storytelling, and creative direction aligned with business objectives and long-term growth; review and approve key creative assets and campaigns.
Monitor competitive activity, consumer trends, customer insights, and marketplace dynamics, and translate findings into brand recommendations.
Partner with executive leadership to align brand priorities with business strategy and growth goals.
Develop and lead content strategy across customer and digital channels; own content planning and production from concept through distribution.
Oversee creation of articles, videos, photography, product storytelling, buying guides, customer stories, landing pages, social content, and multimedia campaigns.
Establish editorial calendars, seasonal campaigns, and content roadmaps aligned with merchandising and business priorities.
Ensure content supports SEO, customer acquisition, conversion, engagement, and retention while maintaining quality, brand consistency, and customer relevance.
Lead integrated brand campaigns to increase awareness, consideration, and customer engagement.
Partner with Merchandising and Product teams on go-to-market strategies, product launches, and category initiatives.
Develop campaign concepts, messaging, creative briefs, content assets, launch plans, and customer experiences that support commercial performance.
Evaluate campaign effectiveness and optimize future launches and brand initiatives.
Own the organic social and community growth strategy; develop social-first content and maintain consistent storytelling across social channels.
Build relationships with customers and brand communities; identify trends, formats, creators, and platform opportunities to increase reach and engagement.
Partner with influencers, ambassadors, content creators, and industry advocates; monitor community feedback and customer conversations for useful insights.
Conduct competitive reviews of brand positioning, creative execution, content effectiveness, social engagement, and product launches.
Lead, mentor, and develop brand, creative, content, and social media professionals; provide creative direction across design, copywriting, content production, social media, photography, and video.
Establish project workflows, goals, priorities, and performance expectations; manage external agencies, freelancers, photographers, videographers, and content partners as needed.
Foster creativity, accountability, collaboration, experimentation, and continuous improvement.
Establish KPIs and reporting frameworks for brand awareness and health, audience growth, content and social performance, customer acquisition, and revenue impact.
Use customer, campaign, social, and website analytics to optimize creative, content, and brand investments; measure creative and messaging effectiveness.
Present insights, recommendations, and performance updates to executive leadership while balancing creative quality with measurable business outcomes.