Content Marketing Manager
About The Position
The Growth Marketing team focuses on acquiring new advertisers and helping existing businesses succeed on a leading advertising platform. The Content Marketing Manager leads the strategy, development, and execution of global content initiatives, working across storytelling, distribution, and performance to create programs that educate, engage, and convert advertisers while supporting business growth. The role owns content programs from strategy and editorial planning through production, distribution, and performance analysis. It develops integrated campaigns across owned and paid channels, maintains alignment with brand voice and business objectives, manages editorial calendars and production workflows, and oversees quality assurance, approvals, and publishing. The manager collaborates with product marketing, creative, data science, marketing operations, and distribution teams to turn complex product concepts into clear narratives and extend the reach and effectiveness of content. The position tracks content performance against engagement, conversion, and pipeline KPIs; uses insights to guide strategy and channel optimization; and supports budget tracking and efficient allocation of content spend. Work includes advertiser acquisition and engagement, scaling global content programs, creating assets such as thought leadership, case studies, guides, and digital experiences, and improving content operations across channels. It is a contract role based out of Menlo Park, California, and is fully remote. The role offers the opportunity to shape high-visibility growth initiatives in a collaborative, fast-paced environment, with potential for extension and long-term engagement.
Requirements
- At least 5 years of experience in content marketing, digital marketing, or integrated marketing.
- Proven experience developing and executing multi-channel content strategies.
- Strong editorial judgment and storytelling skills.
- Experience managing end-to-end content programs in cross-functional environments.
- Excellent project management and organizational skills.
- Strong communication skills, including the ability to present to stakeholders and leadership.
- Experience in enterprise or large-scale technology environments.
Nice To Haves
- Experience with content performance analytics, including Excel; familiarity with SQL or business intelligence tools is a plus.
- Experience with SEO, content distribution, and demand generation strategies.
- Experience managing content budgets and measuring ROI.
- Ability to navigate ambiguity and thrive in fast-paced environments.
Responsibilities
- Own content marketing programs end to end, from strategy and editorial planning through production, distribution, and performance analysis.
- Develop and execute integrated content campaigns across owned and paid channels, including web, email, in-app, social, and thought leadership platforms.
- Ensure content aligns with brand voice, audience needs, and business objectives, and optimize it for engagement, conversion, and scalability.
- Define editorial calendars, campaign timelines, and deliverables for global initiatives.
- Manage content pipelines, workflows, and production schedules across stakeholders; oversee quality assurance, approvals, and publishing; and ensure high-quality, on-time delivery.
- Partner with product marketing, creative, data science, marketing operations, and distribution teams to develop and distribute impactful content.
- Translate complex product and platform concepts into clear, compelling narratives; lead content planning sessions, creative reviews, and stakeholder updates; and maintain alignment across global teams.
- Manage content workflows, tools, and systems; identify ways to scale production and repurpose high-performing assets; and support ad hoc content and broader marketing programs.
- Track and analyze content performance against engagement, conversion, and pipeline impact KPIs.
- Use data to inform content strategy, messaging, and channel optimization, and provide actionable recommendations to improve effectiveness.
- Support budget tracking and efficient allocation of content spend.
- Drive advertiser acquisition and engagement, build global content programs, create high-impact assets, and bring content from concept through distribution.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Critical illness, accident, and hospital coverage
- 401(k) retirement plan with pre-tax and Roth post-tax contributions
- Voluntary life and AD&D insurance for employees and dependents
- Short- and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time off or leave, including PTO, vacation, or sick leave
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What This Job Offers
Career Level
Mid Level
Education Level
No Education Listed
