Content Marketing Manager, Core Platform
About The Position
Conversion is seeking a Content Marketing Manager to build their content engine from the ground up. This role will own the content that drives demand generation, including blog posts and SEO for high-intent traffic, LinkedIn content to build presence with marketing ops leaders, and webinars to educate the market. Content is viewed as a core pipeline channel, and this early GTM hire will define its strategy. The role involves working directly with the Head of Product and Growth, creating content for an audience of marketing ops teams who appreciate high-quality marketing. The position is in-person, 5 days a week, in San Francisco.
Requirements
- Experience working at an early-stage startup
- Love writing: you enjoy posting LinkedIn content and publishing blog posts, and have a voice that cuts through
- Comfortable owning campaigns end-to-end, from ideation through execution
- Excited to experiment across channels and build pipeline from scratch
- Experience with (or interest in) events and dinners for senior executives and stakeholders
- Enjoy collaborating with sales, product, and design teams to drive results
Nice To Haves
- Worked at a high-growth startup and have seen what it looks like to scale a content and growth motion quickly
Responsibilities
- Write and publish content that attracts our ICP: blog posts, LinkedIn content, and thought leadership that marketing ops leaders actually want to read
- Build and scale our SEO presence to capture high-intent organic traffic
- Launch and manage webinar programs that educate prospects and generate demand
- Turn content into pipeline: distribute across paid and organic channels, and run experiments to find what converts
- Support field events and executive dinners with the content and collateral that make them land
- Help shape growth tools, systems, and playbooks as we scale
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
