Content Marketing Manager
About The Position
The Content Marketing Manager owns Serval’s content engine, turning the company’s point of view into pipeline. The role plans, writes, and ships stories, customer narratives, and campaigns for CIOs and IT leaders, ensuring that content supports the funnel. It is a hands-on builder role on a small, fast-moving team, with substantial original writing and responsibility for editorial quality. The manager partners closely with brand, product marketing, demand generation, and sales, and reports to Alana O'Grady. Serval describes itself as an AI-native enterprise service management platform that automates employee support work across IT, HR, finance, legal, and other functions. The content role contributes to the company’s growth by developing customer proof, thought leadership, and content distributed across channels.
Requirements
- At least 5 years of experience in content marketing, including at least 2 years in B2B SaaS selling to technical or enterprise buyers.
- A portfolio of writing, including long-form pieces, customer stories, and campaign work with clear results.
- Strong editorial judgment and ability to turn rough ideas from founders or engineers into sharp, accurate, readable content.
- Ability to learn technical subjects such as IT, identity, and service management well enough to write credibly for CIOs.
- A track record of tying content to pipeline, not only page views.
- Ownership, speed, receptiveness to feedback, and willingness to push back when appropriate.
- Clear, direct written communication focused on substance rather than slogans or hype.
Nice To Haves
- Experience ghostwriting for founders or executives on LinkedIn and in bylines.
- SEO and AI search (answer engine) optimization experience.
- Comfort using AI tools in a writing workflow while keeping the output unmistakably human.
- Experience producing video, podcast, or event content.
Responsibilities
- Plan and run a 12-month content roadmap mapped to funnel stages, buyer personas, and pipeline goals.
- Write and publish blog posts, long-form guides, web copy, and campaign assets.
- Interview customers and turn their results into case studies, quotes, and sales-ready proof points.
- Shape executive points of view with founders and company leaders, then develop them into bylines, posts, and talks.
- Repurpose major content across web, email, social, and events to reach buyers through multiple channels.
- Set the editorial bar and regularly write content personally.
Benefits
- Opportunity to play a key role in shaping the success of the product and company.
- Opportunity to build a new AI product offering with support from an experienced team and investors, and to grow with the company.
- A culture that values innovation, ownership, accountability, and fun.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
