Content Marketing Manager, Indoor

Authority Brands • Atlanta, GA

7d

About The Position

The Content Marketing Manager leads the planning, creation, and management of content across an assigned portfolio of brands. The role translates brand strategies and customer insights into clear, engaging content for websites, email, social media, video, and other channels while maintaining each brand’s distinct voice. In collaboration with Brand Strategy, Field Marketing, the Digital Center of Excellence, and agency partners, the manager maintains an organized content calendar, ensures materials are accurate and consistent, and uses performance insights to improve content supporting customer engagement, demand generation, and franchisee needs.

The position supports an enterprise portfolio of seven brands by producing and adapting consumer-facing content, creating localized and audience-specific campaign variations, and maintaining accessible marketing toolkits for franchisees. It also manages corporate and franchisee social media content and planning, supports local SEO, and evaluates content automation platforms and generative AI tools. The role is based in Atlanta, Georgia.

Requirements

• 3–5 years of experience in content marketing or creative operations.
• Hands-on experience deploying content at both national and local levels.
• Strong copy-editing, video-editing, and digital-curation skills.
• Familiarity with local SEO best practices and location-based content strategies.
• Experience working directly with local operators or franchisees to deliver user-friendly content toolkits.

Nice To Haves

• Experience with Canva, Adobe, and Nano Banana.

Responsibilities

• Partner with Brand Marketing to produce consumer-facing video, photography, and blog content for paid and organic media to drive website traffic and brand value.
• Use generative AI and creative production tools to scale assets across seven brands, emphasizing customization and iteration.
• Create localized, seasonal, and audience-specific content variations for targeted campaigns.
• Build and maintain an accessible library of marketing toolkits so franchisees can independently execute local campaigns.
• Adapt core brand campaigns to local consumer nuances and franchisee needs.
• Gather insights from franchisees and field teams about asset adoption and performance, and optimize content to improve customer engagement.
• Maintain hyper-local content to support search visibility, local awareness, and brand value.
• Evaluate and implement content automation platforms and generative AI tools to streamline asset distribution and field customization.
• Manage corporate and franchisee social media content and planning to improve each location’s online social presence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed