Content Marketing Manager

Berkley • Marlborough, MA

12d • $75,000 - $110,000 • Hybrid

About The Position

Berkley Accident and Health is seeking a creative, results-driven Content Marketing Manager for its Captive Program. The role develops compelling materials that support the sales team, engage customers, communicate the company’s value proposition, and advance the sales cycle. It is based in the Marlborough, Massachusetts office, with a hybrid schedule of four days in the office and one remote day where appropriate. The ideal candidate is a strong storyteller who can turn complex ideas into clear, persuasive materials.

Requirements

• Bachelor’s degree in Marketing, Communication, Journalism, Writing, or another applicable field, or a combination of relevant education and experience.
• At least 5 years of experience creating B2B sales materials and collaborating with a sales organization.
• Ability to translate technical information into engaging stories for different audiences.
• Strong writing, editing, and communication skills, including the ability to conceptualize and script video content; samples will be requested.
• Ability to manage multiple projects and multitask while maintaining strong attention to detail.
• Advanced Microsoft Word and PowerPoint skills, including experience working with branded PowerPoint templates.
• Ability to travel occasionally to company events.

Nice To Haves

• An eye for visual and video design and the ability to communicate with design vendors.
• Ability to synthesize ideas into concrete steps and map them out, moving between listening to stakeholders, creating content strategy, and executing marketing projects.

Responsibilities

• Partner with sales, service, and marketing teams to identify content gaps and opportunities.
• Develop and maintain sales tools, including presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events.
• Work with distribution partners to co-brand materials and create scalable processes.
• Track and analyze content effectiveness, solicit sales feedback, and update and improve materials throughout a long, relationship-based sales cycle.
• Follow established brand standards and maintain a consistent voice across content.

Benefits

• Competitive compensation
• Paid time off
• Comprehensive wellness benefits and programs
• Employer-funded health savings account
• Profit sharing
• 401(k)
• Paid parental leave
• Employee stock purchase plan
• Tuition assistance
• Professional continuing education
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Annual discretionary bonus eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level