Content Marketing Manager

Carenet Health • San Antonio, TX

19d • Onsite

About The Position

The Content Marketing Manager, U.S. Healthcare partners closely with the Director of Content Marketing to execute Carenet's content strategy and editorial priorities across multiple channels and formats. The role translates complex U.S. healthcare topics into compelling content for payer, provider, and healthcare consumer audiences, supporting thought leadership, brand awareness, demand generation, and revenue growth. It also contributes audience insights and performance learnings to inform future content planning.

The role brings content strategy to life through writing, multimedia content production, editorial coordination, content repurposing, publishing operations, and performance optimization. Success includes executing editorial priorities and publishing schedules, maintaining brand consistency and editorial standards, increasing high-quality content production, establishing efficient workflows, improving discoverability through SEO, AEO, and GEO, and using AI-assisted workflows to increase throughput without compromising quality or Carenet's voice.

The position is on-site at Woodstone in San Antonio, Texas, with a schedule of 8 a.m. to 5 p.m. CST, Monday through Friday.

Requirements

• At least 5 years of experience in content marketing, journalism, or healthcare marketing.
• U.S. healthcare experience is required.
• Exceptional writing, editing, storytelling, interviewing, and executive thought leadership content development skills.
• Strong project management and organizational skills, including the ability to manage multiple deadlines, stakeholders, and competing priorities.
• Experience measuring content performance, recommending optimization strategies, and applying SEO and modern content marketing best practices.
• Experience using AI tools to improve content creation, repurposing, and operations.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field, or equivalent professional experience.

Nice To Haves

• Experience in healthcare marketing, payer and provider audiences, healthcare consumer engagement, member engagement, patient engagement, population health, customer experience, healthcare operations, healthcare services, healthcare technology, contact centers, BPO, or healthcare outsourcing.
• Familiarity with healthcare buying committees.
• Experience supporting demand generation, thought leadership, and account-based marketing initiatives.

Responsibilities

• Create, edit, publish, and repurpose content across blogs, executive thought leadership articles, eBooks, guides, case studies, customer stories, websites, webinars, email, audio, video, and sales enablement formats.
• Interview internal subject matter experts, executives, and business leaders to identify insights and develop compelling narratives.
• Manage content workflows, project timelines, stakeholder reviews, approvals, publishing schedules, and cross-functional coordination.
• Track content performance and analyze engagement, traffic, conversion, and consumption metrics; recommend updates, refreshes, and optimization opportunities.
• Apply SEO, AEO, and GEO best practices to improve content discoverability and support marketing, campaign, demand generation, and revenue goals.
• Use AI tools for research, drafting, editing, optimization, repurposing, documentation, and publishing operations while maintaining quality and brand alignment.
• Execute editorial priorities and publishing schedules while maintaining brand consistency and editorial standards.
• Develop audience insights and performance learnings to inform future content planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level