Content Marketing Manager
About The Position
Todyl is hiring a Content Marketing Manager to own and execute its content program, supporting and engaging MSP partners and IT security buyers. This is an individual-contributor role responsible for setting content strategy and carrying it out, working closely with product marketing, demand generation, sales, customer success, design, and MXDR and threat research teams to turn content into engagement and pipeline. The role owns content planning and production across formats and channels, including social, email, community, video, partner webinars, customer stories, product and campaign materials, and expert contributions. It also manages the content library, improves search and AI answer-engine performance, reports on results, and builds AI-driven content workflows with clear standards for voice, accuracy, and human review.
Requirements
- 3 to 5 years of B2B content marketing or writing experience, ideally in SaaS, cybersecurity, or IT.
- Strong writing and editing skills.
- Experience owning content strategy and editorial calendars across multiple channels.
- A track record of tying content to measurable business results.
- Experience running a recurring content program, such as webinars, a newsletter, or a case study program.
- Ability to learn technical topics quickly and explain them accurately.
- Experience working with subject matter experts and producing customer stories.
- Experience at a small company or startup, with limited process and substantial ownership.
- Hands-on experience with SEO and content performance reporting.
- Daily use of AI tools at work and a clear understanding of their strengths and limitations.
- A portfolio showing a range of work, including at least one piece with a business result the candidate can identify.
- Based in the United States.
Nice To Haves
- Experience marketing to MSPs or through a channel or partner model.
- Familiarity with cybersecurity concepts and products.
- Experience with review programs or community engagement on platforms such as G2 and Reddit.
- Experience with HubSpot and a CMS such as Webflow.
- Basic design or video editing skills.
Responsibilities
- Own the content strategy and monthly and quarterly editorial plans, align them with business goals and demand generation, and define success measures before work begins.
- Plan and run social, email, and community programs, including calendars and regular updates.
- Write and produce content across formats, from short to long and written to video, including translating technical and threat research into useful content for partners.
- Run the partner webinar program end to end, including topics, speakers, promotion, and follow-up.
- Work with product, product marketing, design, and other teams on product launches, campaigns, and presentations.
- Own review and case study programs, interview partners, and turn their stories into content in multiple formats.
- Monitor and engage in online communities and review platforms such as Reddit and G2, and help shape Todyl’s presence there.
- Build repeatable processes that enable subject matter experts across Todyl to contribute content.
- Manage the content library so teams have access to current, approved assets.
- Improve content performance in search and AI answer engines and report on what drives results.
- Build AI into content workflows by redesigning how work gets done and setting standards for voice, accuracy, and human review.
Benefits
- Employee equity program.
- Medical, dental, and vision insurance options.
- Unlimited paid time off.
- 401(k) plan.
- Paid parental leave.
- Hybrid work environment with offices in Denver’s LoDo neighborhood, Midtown Atlanta, and Augusta, Georgia.
- Parking and public transportation benefits.
- Professional growth and development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
