Content Marketing Manager

IWBI • New York City, NY

16d • Hybrid

About The Position

The International WELL Building Institute (IWBI) is seeking a Content Marketing Manager to bring the people, projects, and ideas behind its mission to create healthier buildings and organizations to life. This builder and storyteller will develop and deliver content in formats such as video, podcasts, articles, and events, spanning thought leadership, product education, and customer education. The role partners with experts across IWBI and creates original work while developing new, AI-assisted ways to create content and helping colleagues share their expertise. The manager works closely with sales and education teams to create content that supports pipeline growth and community building. This is a hybrid role, with an expectation to work from IWBI’s New York City office when needed.

Requirements

• At least 4 years of experience in content marketing, content strategy, and video production.
• Strong video storyboarding, production, and editing skills.
• AI fluency with Claude, Gemini, and/or other AI tools.
• An agile, self-driven, results-oriented approach to projects.
• Proven ability to manage competing priorities and timelines in a fast-paced, deadline-driven environment.
• A passion for creating and building.

Responsibilities

• Own content strategy from top of funnel through conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
• Embed AI-assisted ideation, production, and distribution into the content engine to scale output while maintaining brand voice.
• Lead ideation, scripting, filming, and editing of video content for social and other platforms.
• Create marquee content and derivative assets for core content pillars, including guides, tutorials, articles, videos, webinars, case studies, and thought leadership.
• Identify and elevate customer stories and case studies, using real-world outcomes to bring new people into the WELL movement.
• Partner with IWBI thought leaders to craft narratives that advance the mission of creating healthier buildings and organizations and position IWBI as a global convener of healthy-building experts.
• Work closely with sales and education teams to ensure content builds pipeline and community.

Benefits

• Medical, dental, and vision coverage.
• 401(k) retirement plan with employer match; the match is 100% vested.
• Voluntary life insurance and AD&D coverage for employees and dependents.
• Short-term and long-term disability.
• Health Spending Account (HSA).
• Flexible Spending Account (FSA).
• Commuter benefits.
• PTO/VTO days.
• Generous parental leave policy.
• Wellness stipend.
• Citibike and Class Pass subscription.
• Annual ergonomics evaluation.
• Employer-supported childcare.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed