Content Marketing Manager, Professional Learning & Growth

Colibri Group

2d

About The Position

At Colibri Group, we’re building the future of professional education. Our mission is to lead people to achieve more, adapt, and thrive in their careers. We are looking for a Content Marketing Manager – Professional Learning to help build and scale Moreland University’s professional learning offering for educators. This is an individual contributor role with meaningful ownership over a new area of growth for Moreland. You’ll own the professional learning go-to-market calendar and help move new offerings from idea through launch — partnering closely with faculty and subject matter experts who develop the curriculum while you provide project leadership, audience insight, editorial guidance, and marketing expertise. We’re looking for a content marketer first: someone who can write, position, launch, and promote educational offerings while keeping multiple projects, stakeholders, and deadlines moving forward. Experience working with educators, teachers, EdTech, professional learning, or another teacher-facing audience will be especially valuable. You should be equally comfortable writing a landing page, building a launch calendar, guiding a subject matter expert through a project, reviewing learning materials for quality and audience fit, and looking at engagement data to determine what we should build next.

Requirements

• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment
• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch
• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences
• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content
• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next
• A bachelor’s degree is required.
• Experience with content management and email marketing platforms
• Experience with project management and collaboration tools
• Experience with learning management or digital learning platforms
• Experience with analytics and performance-reporting tools
• Experience with AI-assisted content and productivity tools, including Claude or similar platforms

Nice To Haves

• A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred.
• Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus.
• Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable.

Responsibilities

• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market
• Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track
• Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio
• Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland

Benefits

• Build something new: You’ll help take a successful professional learning concept and turn it into a scalable offering for educators
• Own meaningful work: This is not a small piece of someone else’s strategy, you’ll have significant ownership over the professional learning portfolio and how it goes to market
• Work with people who know education: You’ll partner with an experienced faculty community and a strong, established content marketing team
• Combine creativity with strategy: You’ll get to write and create while also shaping launches, managing projects, and influencing what we build next
• See the impact: Your work will directly influence how educators discover, engage with, and continue learning through Moreland University
• Join a mission driven organization where your creativity, judgment, and understanding of educators can have a visible impact

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level