Content Marketer - Milwaukee, WI

Military Spouse Corporate Career Network • Milwaukee, WI

3d • Onsite

About The Position

Johnson Controls is seeking a B2B Content Marketer to develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. The role will define content and delivery plans, develop briefs, and manage content approvals in collaboration with Product Marketers and Campaign Managers. It calls for strategic thinking, strong storytelling, and a deep understanding of B2B marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Strong analytical skills, including the ability to interpret data and use insights to inform decisions.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Nice To Haves

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Responsibilities

• Create and implement a content marketing strategy aligned with Johnson Controls' business goals and target audiences.
• Produce blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Apply SEO best practices to improve content visibility and organic traffic.
• Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Build relationships and foster community through comments, social media interactions, and other audience channels.
• Monitor content marketing performance using analytics tools and provide reports and insights to inform future strategies.
• Collaborate with sales, product marketing, design, and other teams to align content with marketing campaigns and business objectives.
• Stay current with content marketing and B2B marketing trends and best practices.
• Develop content briefs and manage content sign-offs with Product Marketers and Campaign Managers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level