Content Marketer - Milwaukee, WI

VetJobs • Milwaukee, WI

5d • Onsite

About The Position

As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define content and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers. This role is suited to a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills and the ability to interpret data and use insights to inform decision-making.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Nice To Haves

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Responsibilities

• Create and implement a comprehensive content marketing strategy aligned with Johnson Controls’ business goals and target audiences.
• Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Apply SEO best practices to improve content visibility and drive organic traffic.
• Distribute content across the company website, social media, email newsletters, and third-party platforms.
• Build relationships and foster community through comments, social media interactions, and other audience channels.
• Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
• Partner with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
• Stay current with trends and best practices across content marketing and B2B marketing.
• Define content plans and delivery plans, develop briefs, and manage content sign-offs in collaboration with Product Marketers and Campaign Managers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level