Content Marketer

Uniswap Labs•New York, NY

About The Position

Uniswap Labs is seeking a self-motivated Content Marketer to tell the story of crypto and DeFi and Uniswap’s place in it. The role creates content across social media, blog posts, emails, and ads, with a focus on X, LinkedIn, YouTube, and Reddit. Content includes explainer threads, launch campaigns, and material that helps developers build on Uniswap. Working with product, design, business development, engineering, research, and other internal and external stakeholders, the Content Marketer takes ideas from concept to launch. The role helps shape the content calendar, supports go-to-market plans, and maintains Uniswap’s distinct brand voice. It also uses analytics to understand audience response and inform future content, while staying current with industry trends and exploring new platforms and tools, including LLMs.

Requirements

  • 1–3 years of experience running multiple social media platforms for an organization or agency.
  • Strong interest in crypto and DeFi as transformative opportunities.
  • Demonstrated ability to use social media to maintain or build a brand, including experience with explainer threads, product marketing, and memes.
  • Excellent copywriting skills and ability to develop and adapt a tone of voice.
  • Deep understanding of social media platforms, especially X, LinkedIn, YouTube, and Reddit.

Nice To Haves

  • Graphic design experience and familiarity with basic design tools for creating image content.
  • Experience creating content with new tools and platforms such as LLMs.
  • Love for unicorns.

Responsibilities

  • Produce compelling content for social media, blog posts, emails, and ads.
  • Help execute the social strategy, from ideation and team coordination through execution and creative development of messages for the community.
  • Create and execute content across platforms from start to finish, coordinating with multiple teams while maintaining Uniswap’s distinct brand tone.
  • Support development of the social media calendar across platforms, integrating it with communications and product timelines.
  • Help execute go-to-market plans in partnership with internal team members and external stakeholders.
  • Run analytics, develop insights relevant to core audiences, and incorporate findings into engagement planning.
  • Stay up to date with industry trends and best practices to keep marketing efforts current and effective.

Benefits

  • Company-paid medical, dental, and vision coverage for employees and dependents.
  • Wellness offerings, including a partnership with Equinox Fitness Clubs.
  • 401(k) with a 4% employer contribution.
  • Annual $1,500 education stipend.
  • Unlimited and encouraged time off.
  • Up to 16 weeks of paid parental leave.
  • Home office setup stipend for remote employees.
  • Daily lunches at the New York headquarters.
  • Additional compensation elements, including tokens, dependent on position type.
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