Content Marketer

ExaCare AI • Toronto, ON

4d

About The Position

The Content Marketer joins the Growth & Marketing team and owns a significant share of the content the company publishes. This writing-first role creates compelling content across blogs, customer stories, reports, guides, social media, sales materials, and other formats. The marketer may interview skilled nursing facility teams, develop customer stories, write feature or product launch posts, and research new reports. The role also helps establish the voice and tone of a company that is still defining how it sounds. Success requires high writing standards, strong accuracy, a bias to action, and genuine care for the craft in a low-ego, high-output environment.

Requirements

• At least 4 years of professional writing experience, ideally in B2B SaaS, health tech and AI, or another fast-moving technology environment.
• Strong writing craft, including clean, specific, plain-language writing and the ability to adapt tone across formats while maintaining clarity.
• A portfolio demonstrating experience across multiple formats; customer stories, thought leadership, product content, and web copy are relevant.
• Interviewing skills, including asking effective follow-up questions, listening for specific story details, and drawing out strong quotes.
• Editorial judgment to determine what a piece needs, remove what it does not, and give and receive edits constructively.
• Accuracy and rigor, including checking numbers, citing sources, and avoiding unsupported claims.
• Ability to produce a high volume of quality work, meet deadlines, and manage several projects at once.
• Experience using and experimenting with AI tools and workflows to work faster and think bigger.

Nice To Haves

• Experience writing for healthcare, senior living, or post-acute care audiences.
• A keen interest in the technical side of AI.
• A healthcare background.
• Formal education or professional experience in journalism.
• Understanding of and experience managing SEO/AEO.
• Experience writing video scripts and talk tracks.
• Belief that mindset and capabilities matter more than a resume.
• Comfort with early-stage messiness and chaos.

Responsibilities

• Write content across formats, including blog posts, customer stories, emails, event and webinar copy, award and speaking opportunity applications, social media posts, ad copy, website pages, reports, and guides, from outline to final draft with minimal hand-holding.
• Conduct customer and internal interviews and turn them into structured stories with meaningful details and strong quotes.
• Help transform research data into compelling, relevant, unique, useful reports and guides that are easy to repurpose.
• Follow and help evolve the style guide to maintain a consistent company voice across published content.
• Collaborate with sales, customer success, product, and leadership to verify details and revise quickly in response to feedback from multiple reviewers.
• Experiment with AI-native workflows to improve the speed of research, drafting, and editing without sacrificing quality or accuracy.

Benefits

• Competitive salary and equity in a high-growth startup.
• Flexible PTO.
• Medical, dental, and vision coverage.
• Company off-sites and startup culture.
• High-achieving team, including former Amazon engineers and alumni of Bain, BCG, Goldman Sachs, and other organizations.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed