Marketer

PACS•Jourdanton, TX

About The Position

The Marketer develops, coordinates, directs, and administers the facility’s marketing and public relations programs and services. The role supports maintaining and increasing facility census and informing the community about the facility’s programs, services, and practices. It also coordinates internal communications, maintains relationships with residents, families, employees, and community groups, and supports marketing-related training and resident programs. The Marketer oversees policies and procedures for the release of information, ensuring public materials are accurate and staff follow applicable privacy requirements. The position prepares a departmental operating budget for Administrator approval, allocates resources, serves on committees as directed, and has supervisory responsibilities. The employee must maintain resident-care confidentiality, follow workplace safety and ergonomics procedures, and may assist with resident evacuation during emergencies.

Requirements

Bachelor’s degree from an accredited college or university, or equivalent; five years of marketing or public relations experience in a health care setting may be accepted in lieu of a bachelor’s degree.
Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, and governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to present information effectively and respond to questions from managers and employees.
Ability to apply fractions, percentages, ratios, and proportions to practical situations.
Ability to solve practical problems and interpret varied written, oral, diagrammatic, or scheduled instructions.
Proficiency in Microsoft Suite products.
Ability to occasionally lift and/or move up to 25 pounds.
Ability to sit, stand, walk, talk, read, or hear as part of the job; prolonged use of a desktop or laptop computer and frequent use of office equipment are required.
May be necessary to assist in evacuating residents during emergencies.

Responsibilities

Maintain a current listing of resident-care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and inform the community about the facility.
Develop and maintain written policies and procedures governing the release of information about residents, employees, and the facility in accordance with current privacy rules and regulations.
Assist department directors in developing and using marketing and public relations policies and procedures, and foster cooperation between departments.
Review marketing and public relations policies and procedures at least annually and update them as necessary.
Assist with developing, implementing, and tracking customer satisfaction surveys.
Interpret policies and procedures governing information release to employees, residents, family members, visitors, government agencies, and others as appropriate.
Ensure public information materials, including policy manuals, brochures, and information packets, accurately and fully describe facility services.
Ensure employees follow established information-release policies and procedures.
Organize and implement ongoing internal communications through bulletin boards, house organs, committee meetings, newsletters, brochures, public announcements, and other means.
Schedule and participate in departmental meetings about marketing and public relations programs and activities.
Provide creative support to the activity and social services departments in developing resident programs and publications as needed.
Maintain liaison with families, residents, and community and civic leaders.
Participate in community service and civic groups to obtain information and seek support for facility charitable activities.
Contact news media about new facility programs and promotions that may benefit the facility and community.
Keep the Administrator informed about noteworthy newspaper, radio, and television coverage that may affect the facility or its governing regulations.
During emergencies, establish a public relations area and ensure information released is accurate and consistent with established emergency policies.
Assist department directors with planning, conducting, and scheduling in-service training, on-the-job training, and orientation concerning marketing and public relations programs and activities.
Help maintain an atmosphere of warmth, personal interest, positive emphasis, and calm throughout the facility.
Follow ergonomics policies and procedures for lifting, repetitive tasks, and safety equipment to prevent work-related injuries and illnesses.
Prepare a departmental operating budget for Administrator approval and allocate resources for facility programs and activities.
Serve on facility committees as directed by the Administrator.
Maintain the confidentiality of resident-care information, including protected health information, and report known or suspected unauthorized disclosures.
Interpret resident rights to residents, families, and staff as necessary or appropriate.