Product Marketer

DataXstream • Williamsburg, VA

2h

About The Position

We're looking for an enthusiastic Entry-Level Product Marketer to join our growing marketing team. In this role, you'll work closely with our product team to develop compelling messaging, create marketing materials, and amplify our brand voice across social channels. You'll be at the intersection of product and marketing—translating complex product information into content that resonates with our audience while helping drive pipeline awareness. This is a hands-on position perfect for someone who's energized by both AI and people: comfortable using AI tools to enhance your work while respecting company guardrails and leveraging our approved platforms.

Requirements

• Strong written and verbal communication skills.
• Comfortable working with AI tools and understanding how to apply them responsibly within corporate frameworks.
• Genuine interest in and enthusiasm for social media engagement and brand storytelling.
• Ability to understand and articulate an Ideal Customer Profile (ICP) and audience segments
• Basic understanding of how marketing impacts the sales pipeline.
• Self-directed learner with an openness to learning new tools and platforms.
• Willingness to work in a Mac environment (previous experience helpful but not required).

Nice To Haves

• 0–2 years of marketing, product marketing, or related experience and/or related educational background.
• Experience with Microsoft Office tools (Word, Excel, PowerPoint).
• Mac experience or comfort transitioning to a Mac environment.
• Experience with SaaS or B2B products.
• Familiarity with content management systems or marketing automation platforms.
• Portfolio or examples of social media content or marketing materials you've created.
• Exposure to competitive analysis or market research methodologies.
• Experience using generative AI tools in a professional setting.

Responsibilities

• Partner with the product team to understand features, roadmaps, and updates; translate technical details into clear, audience-focused messaging.
• Create, curate, and share product-related content across company social channels with genuine enthusiasm and brand voice consistency. You'll also engage authentically on your own professional social channels (e.g., LinkedIn, Twitter/X), sharing insights and perspectives about our products and industry in your own voice—this is personal brand building, not corporate posting.
• Develop messaging frameworks, case study outlines, product positioning documents, and launch materials.
• Research and document our Ideal Customer Profile (ICP), competitive landscape, and audience pain points to inform marketing strategy.
• Understand marketing's role in the sales pipeline and create materials that support lead generation and nurturing.
• Leverage AI tools (within company-approved platforms and guardrails) to accelerate content creation, research, and campaign execution.
• Serve as a bridge between product, sales, and marketing teams to ensure alignment on messaging and positioning.

Benefits

• equal-opportunity workplace
• affirmative-action employer
• equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed