Technical Product Marketer

ReliaQuest•Tampa, FL

About The Position

The Product Marketing team is responsible for ensuring that the market understands GreyMatter. As a Product Marketer, you will own a group of GreyMatter products and capabilities end to end — building the messaging and creating the assets that make GreyMatter undeniable in the market. You will develop a deep understanding of the GreyMatter platform and use that knowledge to inform how we position and communicate it externally. The assets you create — videos, use case explainers, guides, ROI calculators, pitch decks, and more — will be the tools that help prospects, customers, and the broader market understand exactly the value of GreyMatter. You will work closely with product, customers and prospects, sales and customer success, GreyMatter operations, and executive leadership to translate that knowledge into market assets. You will support active deals, influence market research analysts and serve as a direct input into the product roadmap, bringing market trends, customer feedback, and competitive insights into product planning conversations.

Requirements

Power user of GreyMatter, or ability to become one quickly
Ability to learn new market products and security concepts quickly and apply that knowledge independently
Ability to take complex technical concepts and communicate them clearly to any audience
High degree of ownership for what has been assigned to you
Creative approach to positioning, storytelling, and asset development
Strong written and verbal communication skills
Strong organization and planning skills
Understanding of how to leverage AI to create content where needed
Comfortable interviewing and collaborating with ReliaQuest executives, senior leaders, customers, and external stakeholders
Thrives in a fast-moving, high-pressure environment — comfortable managing tight deadlines, shifting priorities, and rapid pivots driven by market trends, product releases, or business needs; you adapt quickly without losing quality or momentum

Nice To Haves

Existing cross-functional relationships across sales, sales engineering, GreyMatter operations, and customer success that can be leveraged immediately

Responsibilities

Message Creation: Crafting the core narrative for your product grouping, segmentation-based messaging, use case positioning, and industry-specific differentiation
Asset Creation: Producing the pitch decks, solution decks, ROI calculators, architecture builders, use case explainer videos, and other materials that help prospects, customers, and the market understand and evaluate GreyMatter
Product Launches & Releases: Developing launch strategy and tiering, orchestrating cross-functional readiness, and owning pricing and packaging rollout
Product Input: Influencing the product roadmap, contributing to design and flow updates, and feeding market and customer intelligence into product planning conversations
Webinars & Democasts: Developing use case content and delivering recorded and live sessions
Analyst Relations: Leading briefings and inquiries, driving research mentions and influence, circulating reports internally, and supporting pipeline and active deals
Demo Environment: Building and maintaining a library of golden use cases, implementing new features and use cases based on product releases and field feedback, and ensuring demo readiness across the team
Deal Support: Joining customer and prospect calls to deliver product overviews, competitive displacement narratives, and product roadmap presentations
Event Support: Speaking at sessions, running demo booths, providing competitive intel, and engaging customers and prospects at field events and conferences
Competitive Intelligence: Conducting win/loss analysis, producing battle cards, tracking new vendors and features, and giving intel back into the business