Product Marketer

Introw • Ghent, NY

6d • Hybrid

About The Position

Introw is the #1 AI-native partner management platform, experiencing rapid growth with multi-year enterprise contracts and a highly-rated product. We are seeking our first dedicated Product Marketer to own the narrative and adoption of Introw. This role is deeply integrated with product and engineering, focusing on translating product innovations into compelling stories, web content, and automated customer journeys to drive revenue. The position is based in our Ghent office, with a hybrid work model allowing for a couple of flexible days per week.

Requirements

• Approximately 5 years of experience in B2B SaaS marketing, with a preference for product or growth marketing roles.
• A strong focus on quality and a desire to make a significant impact on a category-defining product.
• Inspiration from product and engineering work, with a passion for communicating these innovations.
• A growth mindset with analytical skills, comfortable thinking in terms of funnels, cohorts, and experiments.
• Proven ability to craft clear narratives from complex product features, tailored to different audiences.
• Hands-on experience building drip campaigns, lifecycle emails, and landing pages.
• A proactive and independent approach to work, comfortable with ambiguity and making decisions.
• A good eye for design and presentation, even without formal design skills.
• Eagerness to learn about agentic workflows and challenge traditional working methods.

Nice To Haves

• Experience with marketing automation tools, particularly HubSpot.
• Familiarity with partnerships, channel sales, or CRM systems like HubSpot or Salesforce.
• Experience marketing product-led or AI-native products.

Responsibilities

• Build and run drip campaigns and lifecycle emails triggered by product events to increase engagement and feature adoption.
• Own product pages (landing pages), from messaging to publication, for every new feature.
• Develop and maintain the product story and messaging, ensuring consistency across the website, sales, onboarding, and social media.
• Manage social media with product-led content designed for shareability.
• Shorten sales cycles and increase win rates through messaging and assets that support the sales team.
• Reduce manual onboarding time by creating automated guidance to help customers implement features more quickly and easily.
• Drive faster expansion by promoting the benefits of modules like LMS to relevant customers.
• Automatically re-engage dormant accounts with campaigns triggered by user activity or inactivity.
• Collaborate closely with product, engineering, sales, and customer success teams, including participating in customer calls to gather insights for content creation.

Benefits

• Equity through our ESOP (Employee Stock Ownership Plan).
• A Macbook and iPhone.
• Fully paid phone subscription.
• Healthcare plan.
• Mobility budget.
• Meal vouchers.
• Introw merchandise.
• Regular team drinks and events.
• Global travel opportunities to industry events.
• A significant role in a fast-growing, well-funded, and globally successful company with high visibility for your work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed