Marketer

PACS

1d•Onsite

About The Position

The primary purpose of this role is to support facility operations by increasing the facility census. This involves managing the admissions process efficiently to ensure a positive experience for residents, families, and supporting staff. The role requires planning, directing, and monitoring the daily operations of the Admissions Department to ensure budgeted resident census goals are met and that residents are admitted professionally and efficiently. The Marketer will admit patients, screen them by comparing their condition to admission criteria, and complete admission and financial responsibility forms. A key aspect of the job is the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures of the Sales and Marketing department. This role also involves working collaboratively with leaders of other facility departments to ensure timely communication and enhance the admissions experience. The Marketer will confirm insurance benefit coverage, coordinate services, obtain applicant information, and maintain a comprehensive understanding of facility services to educate referral sources. They will oversee bed assignments, complete preliminary paperwork, and initiate, nurture, and maintain contacts with physicians, social workers, and discharge planners to maximize referrals. The position requires attending daily stand-up meetings and being familiar with Standard Precautions, Exposure Control Plan, Fire Drill, and Evacuation Procedures. Maintaining resident care information confidentiality and protecting the organization's reputation are also crucial. The role may assist in planning and executing outreach events and requires updating job knowledge through educational opportunities, professional publications, and networking.

Requirements

Must possess, as a minimum, a high school diploma or GED.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Proficient in the Microsoft Suite products

Nice To Haves

A Bachelor's Degree in health care or related field Preferred.
Two years' Admissions experience preferred.
LVN or RN license preferred

Responsibilities

Manage the admissions process efficiently to ensure a positive experience for residents, families and supporting staff.
Planning, directing and monitoring the daily operations of the Admissions Department to ensure that budgeted resident census goals are met and that residents are admitted in a professional and efficient manner.
Admits Patients to the health care facility.
Screens patients by comparing patients’ condition to admission criteria.
Admits patients by completing admission and financial responsibility forms.
Must have the ability to plan, organize, develop, implement, and interpret the programs, goals, objectives, policies, and procedures of the Sales and Marketing department.
Working collaboratively with leaders of other facility departments to ensure timely communication of appropriate information and to enhance the admissions experience of residents and their families.
Confirms that all insurance benefit coverage meets standards of admissions.
Coordination and arranging physical, social, emotional and support services requirements, including transportation.
Obtain applicant information by requesting completed applications and medical information; verifying and clarifying information; interviewing patients and family members; explaining admission criteria.
Maintains comprehensive understanding of facility services that can be provided to prospective residents and educates referral sources as appropriate.
Oversees the patients bed assignments and completion of preminary paperwork for admissions.
Obtain Applicant information by requesting complete applications and medical information; verifying and clarifying information; interviewing patients and family members; explaining admission criteria.
Completes additional facility-specific ongoing tasks and projects as assigned by immediate supervisor
Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility
Completes resident intake process. Coordinates with Director of Nursing and/or Case Manager to assure appropriateness of facility admissions. Maintains and communicates accurate record of bed availability
Works to initiate, nurture and maintain contacts with physicians, social workers, and discharge planners as valued customers to maximize referrals and facilitate admissions;
Must attend daily stand-up meetings.
Be familiar with Standard Precautions, Exposure Control Plan, Fire Drill and Evacuation Procedures and know how to use the information
Maintain the confidentiality of all resident care information including protected health information. Report known or suspected incidents of unauthorized disclosure of such information.
Protects organization reputation by keeping information confidential.
As directed, assists in planning and execution of outreach events such as on-site facility health fairs, educational programs, and other promotional events designed to attract hospital discharge planners, physicians, and other key persons to the facility.
Update job knowledge by participating in educational opportunities; reasing professional publications and maintaining personal networks.