Content Marketer

Johnson Controls • Glendale, AZ

1d • Hybrid

About The Position

Johnson Controls is hiring a B2B Content Marketer to develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. The role defines content and delivery plans, develops briefs, and manages content approvals in close collaboration with Product Marketers and Campaign Managers.

The marketer creates and distributes content across formats and channels, applies SEO practices, engages audiences, analyzes performance, and collaborates with cross-functional teams to align content with broader marketing campaigns. The role also monitors trends and best practices in content marketing and B2B marketing.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Excellent analytical skills, including the ability to interpret data and use insights to inform decisions.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Nice To Haves

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Responsibilities

• Create and implement a comprehensive content marketing strategy aligned with company goals and target audiences.
• Produce content such as blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Apply SEO best practices to improve content visibility and organic traffic.
• Distribute content through the company website, social media, email newsletters, and third-party platforms.
• Build relationships and foster community through comments, social media interactions, and other audience channels.
• Monitor content marketing performance using analytics tools and provide reports and insights to guide future strategies.
• Partner with sales, product marketing, design, and other teams to align content with marketing campaigns and business objectives.
• Stay current with content marketing and B2B marketing trends and best practices.
• Define content plans and delivery plans, develop briefs, and manage content sign-offs in collaboration with Product Marketers and Campaign Managers.

Benefits

• Competitive benefits package.

What This Job Offers

• Job Type: Full-time