Content Marketer

Johnson Controls • Glendale, AZ

3d • $100,000 - $120,000 • Hybrid

About The Position

Johnson Controls is seeking a B2B Content Marketer to develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. The role defines content and delivery plans, develops briefs, and manages content approvals in close collaboration with Product Marketers and Campaign Managers. The position is suited to a strategic thinker with a passion for storytelling and a strong understanding of B2B marketing.

The Content Marketer creates and distributes content across multiple channels, applies SEO best practices, engages audiences, and evaluates performance using analytics. The role also collaborates with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business goals, while staying current with industry trends and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• At least 3 years of experience in B2B content marketing or a similar role.
• Strong writing, editing, and storytelling skills.
• Proficiency in SEO best practices and content management systems (CMS).
• Experience with content distribution and social media platforms.
• Strong analytical skills and ability to interpret data and use insights to inform decisions.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Creative thinking and a passion for innovation and continuous improvement.

Nice To Haves

• Experience in the industrial or technology sectors.
• Familiarity with marketing automation tools and CRM systems.
• Knowledge of graphic design and video production.

Responsibilities

• Create and implement a content marketing strategy aligned with company goals and target audiences.
• Produce blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
• Apply SEO best practices to improve content visibility and organic traffic.
• Distribute content through the company website, social media, email newsletters, and third-party platforms.
• Build relationships and foster community through comments, social media interactions, and other audience channels.
• Monitor content performance using analytics tools and provide regular reports and insights to inform future strategies.
• Collaborate with sales, product marketing, design, and other teams to align content with marketing campaigns and business objectives.
• Stay current with content marketing and B2B marketing trends and best practices.
• Define content plans and delivery plans, develop briefs, and manage content sign-offs in collaboration with Product Marketers and Campaign Managers.

Benefits

• Competitive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level