Content Manager (Jr. Brand Manager)

Legacy Farmer

24d

About The Position

Legacy Farmer is seeking a Content Manager (Jr. Brand Manager) to own how the company presents its brand to farm families. The role leads execution of high-stakes brand projects, including the Saving The American Farmer documentary series, a public website redesign, and commercial collateral introducing farmers to the company’s coaching and Farmer Metrics software. The Content Manager translates strategic goals into compelling creative assets in collaboration with the organic content team and design partners, enabling the acquisition team to focus on growth. The position reports to the Head of Marketing and leads the Field Producer.

Requirements

• At least 3 years of experience in content marketing, brand management, or copywriting.
• A strong portfolio demonstrating high-quality content production across digital platforms.
• Proficiency with social media management platforms and CMS tools.
• Experience directing creative projects, storyboarding, and overseeing video or film production crews.
• Proven ability to manage large-scale, complex initiatives from concept to final delivery.
• Experience selecting, briefing, and managing external agencies and freelance talent.
• Experience managing or mentoring at least one direct report, producer, coordinator, or freelancer team.
• Ability to set priorities and hold others to deadlines.

Nice To Haves

• Prior experience or a deep background in agriculture, agtech, or rural business.
• Experience pitching and booking guests or executives on podcasts, media, or speaking opportunities.
• Experience in graphic design, basic video editing, or podcast production.
• Familiarity with the agricultural industry or rural market demographics.

Responsibilities

• Lead and manage execution of high-stakes brand projects, including the Saving The American Farmer documentary series, website redesign, and commercial collateral.
• Translate high-level strategic goals into compelling creative assets.
• Work closely with the organic content team and design partners.
• Manage special projects, partnerships, and brand work.
• Direct creative projects, storyboard, and oversee video or film production crews.
• Manage complex initiatives from concept through final delivery.
• Select, brief, and oversee external agencies and freelance talent.
• Manage or mentor at least one direct report or a producer, coordinator, or freelancer team, setting priorities and holding others to deadlines.
• Pitch and book guests or executives for podcasts, media, or speaking opportunities.

Benefits

• Health Reimbursement Program
• 401(k) participation
• Flexible Time Off
• Paid Company Holidays
• Up to $500 annual home office and wellness reimbursement
• Performance bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed